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  • Writer's pictureEva F

Indonesia Now Expands to London Fashion Week with Six Stand-Out Designers


Catwalk
Buttonscarves, INDONESIA NOW, READY-TO-WEAR, SS 2024 (Photos courtesy of The Riviere Agency)


London, UK (September 18, 2023) - For the first time, a collective of six Indonesian designers presented their collections to London’s most fashionable at LFW. The designs spanned from traditional Indonesian craftsmanship to contemporary modestwear showing modest is chic and for fashionistas in every corner of the globe. With a splash, Indonesia Now proved that while rooted in a rich culture of fabrication and textiles, Indonesian designers are fashion-forward thinkers bringing their creativity to the mainstream. Supported by the Indonesia Ministry of Trade and Buttonscarves Beauty, top design talent from the country stunned the packed house with their stunning designs.




Buttonscarves, INDONESIA NOW, READY-TO-WEAR, SPRING/SUMMER 2024 (Photos courtesy of The Riviere Agency)



Building upon their distinctive monogram designs, this season’s Enchanting Dreamscape collection delves into the realm of fabric techniques, breathing new life into the signature Buttonscarves identity. The monogram takes center stage, emboldened by embossed, quilted, and lace details, lending a tactile and dimensional elegance to every piece. The vibrant color palette infuses each piece with a dynamic spirit while harmonizing with the monogram's elegance.




Nada Puspita and Khanaan, INDONESIA NOW, READY-TO-WEAR, SPRING/SUMMER 2024 (Photos courtesy of The Riviere Agency)



Nada Puspita and Khanaan come together to present the 'Take A Bow' collection for London Fashion Week Spring/Summer 24. This collection beautifully blends Nada Puspita's signature watercolor style and floral patterns with Khanaan's textured pixelated ikat motifs, creating a harmonious fusion. The floral patterns, as well as their signature monograms, are also reimagined in ribbon and bow-like shapes. From blazers to statement dresses, the collection is crafted from exquisite materials such as satin, shimmering organza, and tulle, which are presented in classic colors like black, dusty blue, and ivory. Just like its name, this collection represents our gift and way of giving a bow to every woman who has the courage to be confident with herself.




Catwalk Finale
Ayu Dyah Andari, INDONESIA NOW, READY-TO-WEAR, SPRING/SUMMER 2024 (Photo courtesy of The Riviere Agency)


Ayu Dyah Andari is known for her ultra- feminine approach to the female silhouette. She is thoroughly inspired by exquisite Victorian designs and luxurious vintage garments. Her designs are covered in crystals, pearls and hand- made embroidery, which are then laced with embroidered roses – her signature approach in creating one-of-a-kind detail on her garments. Consisting of 11 looks, the “Rose and Beyond” collection is a combination of deep and earth tones. Five of the designs are created in collaboration with Putri Zulkifli Hasan – a female entrepreneur who is known for her ventures in beauty and education.


“We are very proud to be able to work with Putri who has been advocating for female entrepreneurs nationwide,” said Ayu Dyah Andari. This collaboration is built on the aforementioned metaphor of the rose; that every woman has her own strength. Ayu and Putri wish to empower other women to step into their power.



Model
Ayu Dyah Andari, INDONESIA NOW, READY-TO-WEAR, SPRING/SUMMER 2024 (Photo courtesy of The Riviere Agency)
Model
Ayu Dyah Andari, INDONESIA NOW, READY-TO-WEAR, SPRING/SUMMER 2024 (Photo courtesy of The Riviere Agency)
Designer
Designer Ayu Dyah Andari (Photo courtesy of The Riviere Agency)


Benang Jarum, INDONESIA NOW, READY-TO-WEAR, SPRING/SUMMER 2024 (Photos courtesy of The Riviere Agency)



The Lustrous Whispers collection draws inspiration from the intricate beauty of Chinoiserie patterns and style. Blending traditional elegance with a modern twist, this collection showcases exquisite beadwork and lavish embellishments adorning the designs and adding a touch of opulence and refinement to every piece. The collection boasts a diverse range of fabrics, including printed textiles, delicate lace, and rich jacquards, creating a symphony of textures that captivate the senses.



Catwalk Finale
Benang Jarum, INDONESIA NOW, READY-TO-WEAR, SPRING/SUMMER 2024 (Photo courtesy of The Riviere Agency)
Designer
Designer Benang Jarum (Photo courtesy of The Riviere Agency)


Kami., INDONESIA NOW, READY-TO-WEAR, SPRING/SUMMER 2024 (Photos courtesy of The Riviere Agency)



Kami. is an Indonesian label known for its distinctive and comfortable women's modest clothing, founded in 2009 as Kami Idea by Istafiana Candarini, Nadya Karina, and Afina Candarini. The Ovra Collection draws inspiration from Kami.'s 14-year journey of dedication to craftsmanship. Adding to its allure, the Orva Collection is adorned with a rain lily flower pattern, embodying hope and prosperity. With its captivating trio of core colors – red, yellow, and pink – the Orva Collection weaves these colors together, creating an enchanting expression of emotions and aspirations, guiding towards new beginnings. Kami. empowers modest women to bravely make their fashion statements.



Catwalk Finale
Kami., INDONESIA NOW, READY-TO-WEAR, SPRING/SUMMER 2024 (Photo courtesy of The Riviere Agency)


Model
Ivan Gunawan Prive, INDONESIA NOW, READY-TO-WEAR, SPRING/SUMMER 2024 (Photo courtesy of The Riviere Agency)


Ivan Gunawan is renowned for his boundless creativity and exceptional talent across various artistic domains. Not only is he a celebrated public figure and charismatic presenter, but he also possesses an innate flair for fashion design. Gunawan’s collection, BABUSHKA, celebrates fashionable women, specifically his Grandma, from his childhood in Moscow-Russia. Fans of the brand include Indonesian celebrities like Inneke Koes Herawati.



Ivan Gunawan Prive, INDONESIA NOW, READY-TO-WEAR, SPRING/SUMMER 2024 (Photos courtesy of The Riviere Agency)




About Indonesia Now


Indonesia Now, created by Dina Fatimah (Eski) in 2018, is focused on placing top Indonesian design talent on the global stage highlighting the beauty and richness of Indonesia through the country's top design talent. Indonesia Now's careful curation of designers has led to major press coverage from everyone from Popsugar to Fashion Studio Magazine and Vogue Arabia.

For more information follow on Instagram @indonesianow_theshows.



Catwalk Finale
Designer Ivan Gunawan (Photo courtesy of The Riviere Agency)

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