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  • Writer's pictureEva F

The Power of Statement Jewelry

Mastering the Art of Personal Branding Through Style

Statement Jewellery
Photos courtesy of Asymmetric by Design and Montreal Fashion Week

In a world where individuality and self-expression are highly valued, personal branding has become an essential tool for success. Your unique style and the way you present yourself can leave a lasting impression and shape how others perceive you. And one of the most effective ways to differentiate yourself and make a statement is through the power of bold, eye-catching jewelry.

Meet Tonya Dickenson, the visionary founder and creative force behind Asymmetric by Design - Montreal's eco-jewelry destination for everyone who dares to be bold and unique. Tonya's life has been a array of extraordinary experiences, living in various corners of the globe and embarking on countless journeys to collect treasures from the Middle East, Asia, South America and Africa. Along her travels, she witnessed the harsh realities of inequality and the disproportionate effects of climate change, fuelling her passion for making a difference.

The vision for Asymmetric by Design is rooted in Egypt in 1978, where Tonya, the daughter of a Canadian diplomat, discovered her passion for antique beads and silver. Soon she became a collector of these unique time capsules and a student of their role in culture and history.

This September, Tonya invites you to explore new fashion trends and the art of self-expression through jewelry during prestigious Montreal Fashion Week taking place from 18 - 24 September 2023. An exclusive conference, studio tour and networking event taking place on Tuesday, September 19, 5-7pm, will help you to gain valuable knowledge and inspiration to navigate the fashion world with confidence, creativity and a focus on sustainability and self-expression.

Accessories, particularly statement jewelry pieces, have the remarkable ability to transform any outfit from ordinary to extraordinary. By carefully selecting and wearing pieces that reflect your personality and style, you can create a visual representation of who you are and what you stand for. From bold necklaces to oversized earrings, these eye-catching adornments can be the perfect finishing touch to elevate your look.

Beyond Fashion

But why is personal branding and mastering the art of expressing yourself through style so important? By consciously curating a unique image, you control the narrative surrounding how you are perceived by others. It becomes a way of telling your story. It is also a powerful marketing tool that goes far beyond fashion and is important for several reasons:

1. Differentiation: In today's competitive world, personal branding helps you stand out from the crowd. It allows you to showcase your unique skills, talents, and personality, setting you apart from others in your field. By mastering the art of expressing yourself through style, you can visually communicate your individuality, making a memorable impression.

2. Career Advancement: Creating a strong personal brand can positively impact your professional growth. When you establish yourself as an expert in your industry and develop a unique style, it can open up opportunities for career advancement, such as promotions, partnerships, or collaborations. It is especially important in a competitive world of beauty and fashion where you are constantly judged by the way you look and first impressions matter more than anything else.

3. Building Trust and Credibility: Consistency in personal branding and style helps build trust and credibility among your audience, whether it's colleagues, employers, clients, or customers. When people recognize your personal brand and associate it with quality work and a strong sense of identity, they are more likely to trust and value your expertise.

Styling 101

Here are some benefits of incorporating jewelry and tips for curating a collection of statement pieces that complement your look:

1. Enhances Personal Style: Jewelry allows you to express your individuality and enhance your personal style. By choosing pieces that resonate with your aesthetic preferences, you can create a unique and memorable look.

2. Adds Visual Interest: Well-chosen jewelry pieces can add visual interest to your outfits. They can serve as focal points, drawing attention to specific areas or highlighting your best features.

3. Completes an Outfit: Jewelry has the power to complete an outfit and give it a polished look. Even the simplest attire can be elevated with the right accessories, transforming it into a stylish ensemble.

4. Versatility: Jewelry offers versatility in styling. You can mix and match different pieces to create various looks, allowing you to adapt your style to different occasions and moods.

5. Timeless Appeal: High-quality, well-crafted jewelry often has a timeless appeal. Investing in classic and versatile pieces ensures that they can be worn and enjoyed for years to come, transcending fashion trends.

Remember, the key to curating a collection of statement jewelry is to choose pieces that resonate with your personal style, complement your wardrobe, and make you feel confident and stylish. In the words of Tonya Dickenson, "Be Bold. Be Unique. Be you!"

"Asymmetric by Design is not just a sustainable company, it's a social movement. Committed to the advancement of women and the preservation of our planet, the company creates and offers remodeling services." - Tonya Dickenson

Find out more here. See you in Montreal!


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