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  • Intel Labs Introduces AI Diffusion Model, Generates 360-Degree Images from Text Prompts

    LDM3D is industry’s first generative AI model to deliver depth mapping. It has the potential to revolutionize content creation, metaverse and digital experiences. SANTA CLARA, Calif.--(BUSINESS WIRE)--Intel (Nasdaq: INTC): What’s New: Intel Labs, in collaboration with Blockade Labs, has introduced Latent Diffusion Model for 3D (LDM3D), a novel diffusion model that uses generative AI to create realistic 3D visual content. LDM3D is the industry’s first model to generate a depth map using the diffusion process to create 3D images with 360-degree views that are vivid and immersive. LDM3D has the potential to revolutionize content creation, metaverse applications and digital experiences, transforming a wide range of industries, from entertainment and gaming to architecture and design. “Generative AI technology aims to further augment and enhance human creativity and save time. However, most of today’s generative AI models are limited to generating 2D images and only very few can generate 3D images from text prompts. Unlike existing latent stable diffusion models, LDM3D allows users to generate an image and a depth map from a given text prompt using almost the same number of parameters. It provides more accurate relative depth for each pixel in an image compared to standard post-processing methods for depth estimation and saves developers significant time to develop scenes." —Vasudev Lal, AI/ML research scientist, Intel Labs Why It Matters: Closed ecosystems limit scale. And Intel’s commitment to true democratization of AI will enable broader access to the benefits of AI through an open ecosystem. One area that’s seen significant advancements in recent years is in the field of computer vision, particularly in generative AI. However, many of today’s advanced generative AI models are limited to generating only 2D images. Unlike existing diffusion models, which generally only generate 2D RGB images from text prompts, LDM3D allows users to generate both an image and a depth map from a given text prompt. Using almost the same number of parameters as latent stable diffusion, LDM3D provides more accurate relative depth for each pixel in an image compared to standard post-processing methods for depth estimation. This research could revolutionize how we interact with digital content by enabling users to experience their text prompts in previously inconceivable ways. The images and depth maps generated by LDM3D enable users to turn the text description of a serene tropical beach, a modern skyscraper or a sci-fi universe into a 360-degree detailed panorama. This ability to capture depth information can instantly enhance overall realism and immersion, enabling innovative applications for industries ranging from entertainment and gaming to interior design and real estate listings, as well as virtual museums and immersive virtual reality (VR) experiences. On June 20th, LDM3D won the Best Poster Award at the 3DMV workshop at CVPR. How It Works: LDM3D was trained on a dataset constructed from a subset of 10,000 samples of the LAION-400M database, which contains over 400 million image-caption pairs. The team used the Dense Prediction Transformer (DPT) large-depth estimation model (previously developed at Intel Labs) to annotate the training corpus. The DPT-large model provides highly accurate relative depth for each pixel in an image. The LAION-400M dataset has been built for research purposes to enable testing model training on larger scale for broad researcher and other interested communities. The LDM3D model is trained on an Intel AI supercomputer powered by Intel® Xeon® processors and Intel® Habana Gaudi® AI accelerators. The resulting model and pipeline combine generated RGB image and depth map to generate 360-degree views for immersive experiences. To demonstrate the potential of LDM3D, Intel and Blockade researchers developed DepthFusion, an application that leverages standard 2D RGB photos and depth maps to create immersive and interactive 360-degree view experiences. DepthFusion utilizes TouchDesigner, a node-based visual programming language for real-time interactive multimedia content, to turn text prompts into interactive and immersive digital experiences. The LDM3D model is a single model to create both an RGB image and its depth map, leading to savings on memory footprint and latency improvements. What’s Next: The introduction of LDM3D and DepthFusion paves the way for further advancements in multi-view generative AI and computer vision. Intel will continue exploring the use of generative AI to augment human capabilities and build a strong ecosystem of open source AI research and development that democratizes access to this technology. Continuing Intel’s strong support for open ecosystem in AI, LDM3D is being open sourced through HuggingFace. This will allow AI researchers and practitioners to improve this system further and fine-tune it for custom applications. More Context: Intel’s research was presented at the IEEE/CVF Computer Vision and Pattern Recognition Conference (CVPR) June 18-22. For more information, refer to “LDM3D: Latent Diffusion Model for 3D” or view the LDM3D Demo. About Intel Intel (Nasdaq: INTC) is an industry leader, creating world-changing technology that enables global progress and enriches lives. Inspired by Moore’s Law, we continuously work to advance the design and manufacturing of semiconductors to help address our customers’ greatest challenges. By embedding intelligence in the cloud, network, edge and every kind of computing device, we unleash the potential of data to transform business and society for the better. To learn more about Intel’s innovations, go to and

  • Travelling from New York to Boston - What are the Essentials?

    Traveling from New York to Boston is a popular route for both locals and tourists alike. Whether you're traveling for business or pleasure, there are many options available to you depending on your budget and preferences. One of the most popular ways to travel between New York and Boston is by train. Amtrak offers several daily trains between the two cities, with the trip taking approximately 3.5 hours. The trains are spacious and comfortable, with amenities such as Wi-Fi and food service available on board. Additionally, the train route takes you through some beautiful scenery, including the picturesque Connecticut coastline. You can also hire New York to Boston car service for an ideal road trip. If you prefer to drive, you can take the I-95 highway between the two cities. The drive takes approximately 4-5 hours, depending on traffic conditions. Along the way, you'll pass through some charming New England towns and have the flexibility to stop and explore at your leisure. For those on a tighter budget, there are also several bus companies that offer service between New York and Boston. These buses are typically less expensive than the train or driving, but the trip can take up to 5-6 hours due to the number of stops along the way. Recharge in Hartford Hartford, Connecticut is a bustling city that offers a lot of excitement. But sometimes, you just need to take a break from the hustle and bustle of city life and recharge. Fortunately, Hartford has plenty of options for relaxation and fun. Here are some of the top places to check out when you're in need of some rejuvenation. Elizabeth Park: This 101-acre park is home to stunning gardens, walking paths, and a serene pond. Take a stroll through the rose garden or pack a picnic and enjoy a peaceful afternoon in nature. The Spa at Norwich Inn: Just a short drive from Hartford, this spa offers a variety of luxurious treatments, including massages, facials, and body wraps. Relax in the sauna or hot tub, or take a dip in the indoor pool. Wadsworth Atheneum Museum of Art: Sometimes, a change of scenery is all you need to recharge. This museum boasts an impressive collection of European and American art, as well as contemporary pieces. Spend an afternoon exploring the galleries and let your mind wander. Bushnell Park: This historic park is the perfect place to unwind and enjoy some fresh air. Take a walk around the pond, catch a concert at the outdoor amphitheater, or simply sit on a bench and people watch. Infinity Music Hall and Bistro: If you're in need of some entertainment, head to this intimate music venue. With performances ranging from jazz to rock to comedy, there's something for everyone. Grab a bite to eat at the bistro before the show and make a night of it. Explore the city in Boston Boston is one of the oldest cities in the United States and has a rich history and culture. Exploring the city can be a great way to learn more about the country's past and enjoy the various attractions it has to offer. One of the best ways to start exploring Boston is by taking a walk along the Freedom Trail. This trail is a 2.5-mile-long path that takes you through 16 historical sites that played a significant role in the American Revolution, including the Massachusetts State House, Paul Revere's House, and the USS Constitution Museum. Another must-visit attraction in Boston is the Boston Common. This park is the oldest public park in the United States and offers a great place to relax and enjoy the outdoors. You can also take a ride on the Swan Boats, which have been a Boston tradition since 1877. Boston is also home to several world-class museums, including the Museum of Fine Arts and the Isabella Stewart Gardner Museum. The former houses over 450,000 works of art from around the world, while the latter features an extensive collection of European, Asian, and American art. If you're a sports fan, visiting Fenway Park should be on your Boston itinerary. This baseball stadium is one of the oldest and most iconic in the country and is home to the Boston Red Sox. Things to see and do on a road trip from New York To Boston A road trip from New York to Boston is an exciting adventure that will take you through some of the most scenic regions of the northeastern United States. Along the way, there are many sights to see and activities to enjoy. Here are some of the top things to do and see on a road trip from New York to Boston. New Haven, Connecticut New Haven is home to Yale University, one of the most prestigious universities in the world. Take a stroll around the campus and admire the stunning architecture of the historic buildings. Visit the Yale University Art Gallery or the Peabody Museum of Natural History for a chance to see some incredible art and exhibits. Mystic, Connecticut Mystic, Connecticut is a charming seaside town that is home to the Mystic Seaport Museum. This museum is dedicated to the history of sailing and is a must-see for anyone interested in maritime history. You can also take a stroll through the town and enjoy some fresh seafood at one of the many restaurants. Newport, Rhode Island Newport, Rhode Island is known for its incredible mansions and historic architecture. Take a tour of the Breakers, a stunning mansion that was once owned by the Vanderbilt family. You can also visit the Newport Cliff Walk, a scenic walking trail that offers incredible views of the ocean and the mansions. Cape Cod, Massachusetts Cape Cod is a popular vacation spot with miles of pristine beaches, charming towns, and incredible seafood. Take a dip in the ocean or go for a bike ride along the Cape Cod Rail Trail. You can also visit the Cape Cod National Seashore for a chance to see some incredible wildlife and stunning views of the ocean. Boston, Massachusetts Boston is a historic city that is home to many famous landmarks and attractions. Visit the Freedom Trail, a 2.5-mile walking trail that takes you through some of the most important sites in American history. You can also visit the USS Constitution Museum or take a stroll through the Boston Common.

  • 12 Reasons to Use Instagram for Your Business

    As a business owner, you understand the importance of having an effective social media presence. Instagram is one of the most popular platforms for businesses, with over a billion users around the world. Here are 12 reasons why you should use Instagram for your business: Reach a large audience: Instagram has a massive audience, which means that you can reach a large number of potential customers. Create brand awareness: Instagram is a great platform for you to share your brand story and create a distinct identity for your business. Connect with customers: Instagram is a great way to interact with your customers, as it encourages two-way communication. Boost website traffic: You can use Instagram to drive traffic to your website. Generate leads: Instagram is a great platform for you to generate leads and convert them into customers. Increase sales: By using Instagram, you can increase your sales by promoting your products and services. Engage with customers: Instagram allows you to engage with your customers directly and respond to their questions and concerns. Grow your network: You can use Instagram to grow your network and connect with other businesses and influencers. Showcase customer stories: Instagram is a great platform for you to showcase customer stories and show how your products and services have helped them. Offer customer support: You can use Instagram to provide customer support and answer any questions that your customers may have. Analyze your performance: You can use Instagram’s analytics tools to analyze your performance and track your progress. Host contests and giveaways: Instagram is an ideal platform for you to host contests and giveaways to engage your customers. These are just a few of the many reasons why you should use Instagram for your business. Instagram can be a powerful tool for you to reach potential customers, create brand awareness, and generate leads. So, if you’re looking to take your business to the next level, start using Instagram today. What is Instagram? Instagram is a popular social media platform that has become a defining presence in the digital age. Founded in 2010, Instagram has grown to become one of the most popular social networks in the world, with over 1 billion active users each month. It is used by people of all ages, from teenagers to professionals, to share images, videos, and stories, and to connect with friends, family, and others. So, what is Instagram? It is a free mobile app that allows users to share photos, videos, and stories with their followers. The platform also allows users to discover new content from all over the world by searching hashtags or by exploring topics, people, and interests they are passionate about. One of the most popular features of Instagram is its ability to take photos and videos with filters. This allows users to impart a unique aesthetic to their posts. Moreover, users can also add text captions, hashtags, and location information to their posts, further enhancing their posts’ visibility. In addition to its photo and video capabilities, Instagram also allows users to connect with one another. Users can follow one another, comment on each other’s posts, and even direct message one another. This makes Instagram a great platform for staying connected with friends and family and for discovering new content and new people. In short, Instagram is a visual platform that allows users to share photos, videos, and stories with their followers, discover new content, and connect with one another. It has become an integral part of many people’s lives, and its popularity continues to grow. 1. More people are using Instagram. As social media continues to rise in popularity, Instagram has become one of the most prominent platforms among users. The platform has seen an impressive growth in users, and in the last year alone, it has become a destination for over 500 million monthly active users. Instagram has become a go-to platform for many people, including celebrities, brands, and everyday users. It allows users to share photos and videos, comment on other people’s posts, and follow accounts. It has also become a powerful tool for connecting with others and creating brand awareness. One of the biggest reasons why Instagram has become so popular is the fact that it is incredibly easy to use. Its intuitive design and layout make it simple to navigate, and the platform’s built-in features make it easy to share content. It also has a wide range of filters and editing tools, which make it simple to customize photos and videos. Finally, Instagram has become a great platform for businesses to reach their target audience. Many businesses have turned to Instagram to promote their products and services, while others have used the platform to create brand awareness. The platform’s ability to reach a wide audience makes it an invaluable tool for businesses to reach their goals. 2. Businesses of all sizes can thrive on Instagram. Businesses of all sizes can make great strides on Instagram, the popular social media platform. Whether you're a small business just starting out, or an established enterprise, Instagram is an effective tool for increasing brand awareness and driving sales. Instagram is an incredibly powerful and efficient way to reach customers. With more than one billion active monthly users, businesses can tap into a massive potential customer base. Plus, Instagram's visuals-based platform gives companies the freedom to express their brand's aesthetic and culture, creating a unique and memorable experience for customers. Using Instagram to build relationships with customers is key. Businesses should post regularly, engage with customers daily, and post content that resonates with their target audience. Companies can also use Instagram stories to keep customers up to date with what's happening in the business, and use fun polls and quizzes to keep customers engaged. Overall, businesses of all sizes can benefit greatly from using Instagram. By creating engaging content, engaging with customers, and using ads, companies can increase brand awareness, drive sales, and build relationships with customers. 3. Businesses can make money from Instagram. First of all, you’ll want to create an engaging profile. Make sure to include a catchy bio, an attractive profile picture, and relevant content. This will help draw people to your page and make them more likely to follow. You’ll also want to use relevant hashtags to make your content easier to find. Another great way to make money on Instagram is through sponsored posts. Companies pay influencers to promote their products on their page. The influencer will post a photo or video of themselves using the product and then include a link to the company’s website. This is an effective way to get your product in front of a wider audience. Finally, you can use Instagram to increase sales by creating an online store. Link your store to your Instagram page and add a “shop now” button to your posts. This will make it easy for customers to buy followers instagram UK to your products directly from your profile. You can also create advertisements to target potential customers who may be interested in your products. In conclusion, Instagram is a great platform for businesses to make money. With the right strategy, you can reach more customers, increase sales, and promote your products. So why not give it a try? 4. Instagram can make your business more relatable. Instagram is quickly becoming one of the most popular social media platforms, and businesses are taking advantage of it. Instagram offers a unique opportunity for businesses to reach out to their customers in an authentic and relatable way. By creating content that is tailored to their target audience, businesses can create a personal connection with their customers and increase their engagement. Businesses can also use Instagram to promote their products and services. By creating visually appealing posts, businesses can draw customers’ attention to their offerings. This can be done by using images and videos to showcase the products, as well as captions to explain what they are and how they can benefit the customer. Instagram is also a great platform for businesses to connect with influencers. Influencers can help to promote the business’s products or services to a larger audience. Businesses can collaborate with influencers who are passionate about their products or services to create content that will be shared with their followers. This can help to increase the business’s reach and build a stronger relationship with its customers. 5. Businesses can partner with influencers to build brand awareness. In the world of digital marketing, building brand awareness is one of the most important objectives for businesses. With the rise of social media, businesses have a great opportunity to leverage influencers to help increase their visibility. Influencers are individuals with a large following and influence over their audience. By partnering with influencers, businesses can take advantage of their large networks and promote their brand to a wider audience. The first step in partnering with influencers is to find the right ones for your brand. Consider the type of influencer that aligns with your brand and your target audience. Once you have identified the influencers, it's important to understand the type of content they typically create and what their audience responds to. This will help you to craft an influencer marketing strategy that resonates with the influencer's audience. 6. Hashtags can increase a business’s visibility on Instagram. Hashtags are special keywords that can be added to posts, and they help users find content related to their interests. When you add hashtags to your posts, they appear in the feeds of people who search for those hashtags. This can help broaden your reach and bring in more potential customers. It’s important to use hashtags that are relevant to your business. Broad hashtags like #business or #marketing may get you some exposure, but it’s better to use ones that are more specific to your industry. For example, if you’re a restaurant, #foodie or #restaurant will be more helpful. You can also search for popular hashtags related to your business and use them in your posts. You can also create your own hashtags. This can help you build a community around your brand and encourage customers to share their experiences with your product or service. For example, if you’re a coffee shop, you could create a hashtag like #MyCoffeeShop and ask your customers to share photos of their favorite drinks. 7. Instagram helps businesses effectively engage with customers. For many businesses, Instagram is a great way to build relationships and create a strong, positive brand identity. By leveraging Instagram’s visual features, businesses can easily craft messages that reach out to customers in an engaging and authentic way. With the ability to upload videos, host live events, and carefully curate posts, businesses can create an engaging and memorable experience for their customers. Instagram also provides businesses with the ability to host giveaways and contests. These can help increase engagement and give customers a sense of connection with the business. Through giveaways, businesses can incentivize customers to follow their page, comment on posts, and share content. Overall, Instagram provides businesses with a powerful platform for effectively engaging with customers. By leveraging the platform’s features, businesses can build relationships, track their success, host giveaways, and use influencer marketing to reach more customers. Instagram is an effective tool for businesses to build a strong presence and engage with their customers. 8. Instagram helps businesses leverage the power of mobile. In today's digital age, businesses need to leverage the power of mobile to stay competitive and connected to their customers. Instagram is one of the most popular social media platforms that provides businesses the opportunity to reach their target audience and engage with them in a meaningful way. When it comes to mobile marketing, Instagram offers a range of features that can help businesses grow. One of the most popular features is the ability to use hashtags to reach a wider audience. Hashtags make it easier for businesses to track conversations, look for trends, and build relationships with their followers. Additionally, businesses can use Instagram Stories to share short videos or photos with their customers and followers. Instagram also allows businesses to create targeted ads to reach their desired audience. Businesses can use their own images or videos, as well as Instagram's library of sponsored content, to create ads that are tailored to their target market. 9. Instagram helps businesses keep an eye on competitors. By using Instagram, businesses can see what their competitors are posting, how they’re engaging with their customers, and what new products or services they’re offering. This information can help businesses better understand their industry and stay ahead of the curve. Businesses can also use Instagram analytics to track their competitors’ performance. This can help them understand how their competitors are growing and what strategies they’re using to reach their target audience. In addition, businesses can use Instagram to create content that stands out from their competitors. This could include creating unique visuals, creating stories that engage their audience, or even just participating in conversations. This can help businesses stand out and build relationships with their customers. 10. Instagram offers many ways for businesses to be creative. Instagram offers many ways for businesses to be creative and stand out from the competition. Here are 10 creative ways to use Instagram for your business: Create eye-catching visuals. Instagram is a visual platform, so make sure to create posts with high-quality, eye-catching visuals. Use Instagram stories. Instagram stories are a great way to share short-term content with your followers. Use video content. Video content on Instagram is very engaging and can help you reach a wider audience. Try out Instagram Live. Instagram Live is a great way to interact with your followers in real-time and create more engagement. Offer discounts and promotions. Offering discounts and promotions on Instagram is a great way to increase sales and create customer loyalty. Post behind-the-scenes content. Posting behind-the-scenes content is a great way to show your followers the "real" side of your business. Use Instagram Ads. Instagram Ads are a great way to reach a wider audience and get more exposure for your business. Engage with your followers. Take the time to engage with your followers and comment on their posts. Create contests and giveaways. Contests and giveaways are a great way to attract new followers and create more engagement. Use hashtags. Hashtags are a great way to reach a wider audience and get your content discovered. 11. Businesses can reach new customers through Instagram advertisements. Social media platforms are becoming increasingly popular for businesses to reach potential customers. Instagram is one of the most popular platforms, and with its ability to reach a global audience, it is the perfect platform for businesses to increase their reach and reach more potential customers. Instagram advertisements are a great way for businesses to reach their target audiences. With the platform’s ability to target audiences based on age, location, or interests, businesses are able to target ads to the right people. Additionally, Instagram advertisements provide businesses with the ability to track and measure the success of their campaigns. In conclusion, Instagram is an invaluable platform for businesses to reach new customers. With the ability to customize ads to target the right audiences, track their success, and use a variety of tools to create engaging content, businesses can take advantage of the platform to increase their reach and drive more sales. 12. Businesses can use Instagram Insights to hone their social media marketing strategies. Instagram Insights allows businesses to track key metrics such as post engagement, user growth, and audience demographics. This information can be used to create more effective social media marketing strategies by understanding which content resonates with users, who their target audience is, and how they can better reach them. Insights can also be used to track user growth and find new followers. By understanding who your ideal followers are, you can use targeted campaigns and hashtags to reach out to them. You can also use Insights to track where your followers are located, allowing you to create content that resonates with them more effectively. Overall, Instagram followers Canada Insights is a powerful tool that can help businesses hone their social media marketing strategies. By understanding how users are engaging with their content, what kind of content resonates with their followers, and who their target audience is, businesses can use Insights to create more effective campaigns and reach larger audiences.


    Hello June! Our monthly roundup of the most important fashion | art | travel | tech events is here. Ongoing Events Until: 1.06 Denim Premiere Vision Berlin 1.06 Creative Days Vienna 2023 1.06 Dublin Tech Summit DTS 2023 2.06 Glossy Futures of Fashion and Luxury Summit, Naples, Florida 2.06 Semi Permanent 2023 and Creativity and Design, Sydney 4.06 European Design Festival, Luxemburg 15.11 ¡Moda Hoy! Latin American and Latinx Fashion Design Today, New York 01.24 Fashion and Sport, National Museum Krakow 04.24 OBSSESED Bata Shoe Museum, Toronto 6.10. 24 IN BLOOM Flowers and Footwear, Bata Shoe Museum, Toronto 1-10 June 2023 1.06 Chanel Metiers de'Art, Tokyo 1.06 Resort Collection 2024 Carolina Herrera, Rio de Janeiro 1-2 Semi Permanent Sydney 2023 1-4 Go Ask Alice, Immersive, Toronto 1-25 London Design Biennale 2-4 Strike A Pose, Dusseldorf 3-4 We Invented the Weekend, Manchester UK 4-6 IMM Cologne, Germany 5-7 How Design Live 2023, Nashville 5-9 Creative Pro Week 2023, Phoenix, Arizona and Online 6-7 CALA San Francisco https://calashow 7-8 Travel Meet Asia, Kuala Lumpur 7-9 3days of design Copenhagen 7-9 Estonian Fashion Festival 7-9 Tahiti Fashion Week'23 7-11 Tunis Fashion Week 2023 7-18 LUMINATO Festival Toronto 8.06 Drapers Future of Fashion London 8-9 Birmingham Design Festival 2023 8-10 Destination Miami by Coterie 8-10 NWA Fashion Week Arkansas Presented by INTERFORM 8-11 Affordable Art Fair Shanghai 8-11 Design Shanghai 2023 8-12 Athens Fashion Week 8-12 MURAL Festival, Urban Art, Montreal 8-14 ITMA 2023 Textile & Garment Technology Manufacturers, Milan 9-10 SIF Scandinavian International Fashion Week, Stockholm 9-12 London Fashion Week 9-12 Metaverse Art Exhibition M-Art 10.06 Toronto ART Crawl 10-12 Rome Fashion Week 11-20 June 2023 11.06 Cruise Max Mara Stockholm 12 -13 Planet Textiles 2023 Milan 12-15 Graduate Fashion Week London 12-16 London Tech Week 12-19 Fashion Film Festival Milano - Digital 9th edition 13-16 Pitti Immagine Uomo Florence 13-16 Michigan Fashion Week, Detroit 14-15 The AI Summit London 14-16 The Power of Design, Hong Kong 14-17 AIAI 2023 Conference, Leon, Spain 14-17 Viva Technology Paris 15.05 Fendi Spring/Summer 2024, Tuscany 15-16 Lifestyle Toronto 15-18 Art Basel, Basel 15-18 Affordable Art Fair Sydney 16-19 International Fashion Week Dubai 16-20 Milan Fashion Week Men's 2023 17-18 Lifestyle London 2023 18-23 ICAISC 2023 Conference Zakopane, Poland 19-23 Cannes Lions 2023 - 70th International Festival of Creativity 20-25 Paris Fashion Week Menswear 20-21 CALA Denver 20-22 Future Stores Seattle by WBR 20-26 Frankfurt Fashion Week 20-25 Paris Fashion Week Menswear S/S 2024 21-30 June 2023 21-22 Digital Marketing World Forum, London 22-24 Intex Bangladesh, Dhaka 22-25 Tranoi, Paris 22-25 LA Design Festival 23-24 Travel Next 2023 Brazil -1st edition 23.06-22.10 Africa Fashion, Brooklyn Museum 24.06 International Women Achievers Awards, Sheraton Toronto Airport Hotel 24-26 Splash Paris 24.06-7.04.24 "DIVA" Exhibition V&A Museum, London 26-28 Future Fabrics Expo 2023 London 26-29 Data + AI Summit: Shape The Future San Francisco 26-29 Collision Toronto 27-28 PI Apparel New York 2023 27-28 Global Fashion Summit, Copenhagen 27.06-3.07 Torino Fashion Week 2023 28.06 WWD Tech Symposium Paris 28-29 AI World Congress 2023 London 28-29 European Women in Tech 28-29 Fashion Green Days, Roubaix, France 28-30 Vintage Selection 40, Florence 28.06-1.07 New Designers I Week, London 28.06-7.07 Malta Fashion Week 2023 29-30 Thailand Fashion Week Autumn-Winter' 23-24 29.06-16.07 Manchester International Festival, UK 30.06-28.08 Yayoi Kusama: You, Me and Balloons, Manchester, UK Would you like to list your local event in our Fashion Calendar? Please get in touch!

  • Express Announces Rachel Zoe In A New Role As Style Mentor

    Renowned Celebrity Stylist Expands Partnership With Fashion Retailer to Help Grow Its Styling Community COLUMBUS, Ohio--(BUSINESS WIRE)--Fashion apparel retailer Express, Inc. (NYSE: EXPR) announces today that global fashion authority, Rachel Zoe, will be taking on a new strategic role as Style Mentor for the Express Style Editor program. As Style Mentor, Zoe will consult with the brand on the expansion of its Style Editor program, bringing her expertise as a world-renowned fashion icon and businesswoman. Zoe will also work closely with the Express team and her own network to attract new Style Editors and nurture those already in the program through exclusive content and experiences. “Rachel’s fashion credibility, business acumen and incredible sense of style solidified her as one of the world’s most recognizable names in fashion. She has been an integral part of our brand the past two years, and one of our most successful partnerships of 2022, with over 40B media impressions,” said Sara Tervo, Executive Vice President and Chief Marketing Officer. “We are so pleased to be working with Rachel in this new role as we continue to grow our Express Style Editor program.” In her new role, Zoe will help Style Editors by sharing insider knowledge on how to succeed in the fashion world through personalized social media content, exclusive masterclass-style videos and more. Zoe’s expert insights will help Style Editors break into the industry – from learning how to cultivate an expansive network, building a clientele and fostering personal style to instill confidence through fashion. She will also help create recruiting tools and styling content only available to the Express Styling Community. “I’m thrilled to continue my relationship with Express as the brand’s new Style Mentor and look forward to helping grow the Express Styling Community by sharing my experience and fashion knowledge,” said Rachel Zoe. “This program is unique because it gives aspiring stylists access to insider knowledge that is so beneficial to becoming experts in fashion and building a successful career in styling.” Express is a brand with a purpose powered by a styling community. That purpose – We Create Confidence. We Inspire Self-Expression – has been brought to life through the brand’s diverse community of style enthusiasts. The Express Style Editor program launched in July 2021 and Zoe joined as Lead Stylist in November of that year. Since the launch of the partnership, the Company has seen significant growth in Style Editor recruitment and sales through the program. The program offers fashion enthusiasts a way to style themselves and their clients, inspire through their content and earn commission on sales of special seasonal assortments. Express Style Editors are equipped with the tools and knowledge to become the next generation of style experts through mentorship, coaching and skill-building programs – plus exclusive access to celebrity stylists Rachel Zoe and Tan France. More information on the Express Style Editor program including how to become a Style Editor can be found at You can also follow the brand’s social channels @express @expressmen. About EXPR EXPR is a fashion retail company whose business includes an omnichannel operating platform, physical and online stores, and a multi-brand portfolio that includes Express and UpWest. The Express brand launched in 1980 with the idea that style, quality and value should all be found in one place. Today, Express is a brand with a purpose - We Create Confidence. We Inspire Self-Expression. - powered by a styling community. UpWest launched in 2019 with a purpose to Provide Comfort for People & Planet. The Company has approximately 540 Express retail and Express Factory Outlet stores in the United States and Puerto Rico, the online store and the Express mobile app; and 13 UpWest retail stores and the online store. EXPR is traded on the NYSE under the symbol EXPR. For more information about our Company, please visit and for more information about our brands, please visit or About Rachel Zoe Co-CEO and Founder of Rachel Zoe, Inc., CURATEUR, Rachel Zoe Collection and The Zoe Report, Chairwoman of Rachel Zoe Ventures Rachel Zoe is an influential entrepreneur, creative director, stylist, philanthropist, editor, author, media personality, mother, and more renowned for her ability to inspire and transform. After achieving the highest recognition as a globally in-demand stylist, Zoe’s career catapulted to include an eponymous Bravo show, two New York Times bestselling books, and an online style destination where she currently serves as Editor-at-Large, plus an ever-growing list of philanthropic efforts and brand collaborations. In her role as Chairwoman of Rachel Zoe Ventures, Zoe serves as an active and engaged investor and advisor to an esteemed portfolio of brands. Among her latest endeavors, Zoe launched her new podcast, Climbing In Heels, as well as her luxury shopping membership, CURATEUR, which offers women from all over access to her world of curated style.


    Hello May! Our monthly roundup of the most important fashion | art | travel | tech events is here. Ongoing Events Until: 28.05 KIMONO: Musee Du Quai Branly Jaques Chirac, Paris 4.06 India in Fashion Exhibition, Mumbai 25.06 Carla Fernandez Casa De Moda, Museo Franz Mayer, Mexico City 27.08 Generation Paper; A Fashion Phenom of the 1960's MAD Museum New York 31.10 A Leap Into the Future1960's Fashion, Fashion Museum Riga, Latvia 1-10 May 2023 1.05 MET Gala 2023: "Theme Karl Lagerfeld: A line of beauty" 1-3 International Apparel & Textile Fair, Dubai 1-4 ITM Arabian Travel Market Dubai - 30years 2-3 ILTM Arabia Dubai 2-5 080 Barcelona Fashion - 31st edition 3-5 ANPIC Leon, Mexico 3-7 Design March 2023 Reykjavik, Iceland 4-5 Fashion Tech Week 2023 Bengaluru, India 4-31 MMMad Madrid.s Urban Digital Arts Festival 5-7 MoWeek Uruguay 5-7 INLAND POPUP SPRING, Toronto 5-8 Athens Fashion Week - 32nd edition 5.05-16.07 Karl Lagerfeld: "A Line of Beauty" Exhibition, The MET, New York 6-7 MODAPREMIO Mexico City 6-13 Denver Fashion Week Spring 23 6-14 Munich Creative Business Week 6.05-4.06 Design Month Graz, Austria 7.05 FrockMe! Vintage Fair, London 7-11 TFWH Asia Pacific Exhibition & Conference, Singapore 8-14 London Craft Week - 9th edition 8-17 Berlin Design Week 2023 9.05 Chanel Croise 2024, Los Angeles 9-10 Moda Makers Modena, Italy 9-10 Challenges The Fabric, Milan 9-12 ILTM Latin America Sao Paulo 9-13 ARTEFACT 2023 The Contemporary Craft Fair London 10-12 Bogota Fashion Week 10-12 Techtextil North America Atlanta, Georgia 10-12 MIM Maroc in Mode, Casablanca, Marocco 10-14 Fleurs de Ville VOYAGE, Toronto 11-20 May 2023 11-14 The Other Art Fair Sydney 11-14 The Other Art Fair Dallas 11-14 Wimbledon Art Fair, London 11-14 Affordable Art Fair Hampstead, UK 12-13 Memphis Fashion Week 12-14 Taipei Dangdai Art & Ideas, Taiwan 12-15 Egypt Fashion Week - first edition 12-21 Gold Coast Fashion Week, Australia 12-28 Romanian Design Week - 11 years 15.05 Cruise 2024 Gucci, Seoul, South Korea 15-18 Affordable Art Fair Sydney 15-18 We Are Africa, Cape Town 15-19 Afterpay Australian Fashion Week 15-19 Glossy and Modern Retail Presents Commerce Week - Virtual 15-19 Creative Week NYC 2023 16-18 Social Media Week NY+ Virtual 16-21 ISEA 23 Paris 17-21 Frieze New York 2023 17-21 Monte Carlo Fashion Week 2023 17-28 Cannes Film Festival 18-21 1-54 Art Fair NYC - 9th edition 18-21 The Other Art Fair Brooklyn 18-21 Affordable Art Fair Hong Kong 18-21 MOCA #8 Creative Africa, Rabat, Morocco 18-22 Innovative Digital Fashion Takes Centre Stage During Cannes Film Festival 18-25 NYC x Design 18-28 Melbourne Design Week 18-28 Lodz Design Festival 19.05 Technoarte Conference Where Art & Technology Meet 19-20 Cannes Indigenous Arts & Fashion Festival 19-20 The Elite London 19-21 WITS Puerto Rico 2023 19-28 Romanian Creative Week 19.05-17.09 The Offbeat Sari Design Museum London 20-21 Design Festa Tokyo Spring 21-31 May 2023 21-23 ICFF New York 21-27 FESTAC AFRICA 2023 Arusha, Tanzania 21-27 Cultural Style Week London 22-24 SICC Salao International Leather and Footwear Exhibition, Gramado, Brazil 23-25 Clerkenwell Design Week London 24.05 Cruise 2024 Louis Vuitton Isola Bella Italy 24-26 C2 Montreal - 12th edition Creative Business Event 24-27 Fashion in Helsinki 24-27 Expo Merceria y Manualidades Mexico City 25.05 Drapers Sustainable Fashion Awards London 25-27 African Fashion Week Brazil, Sao Paulo 25-28 International Design Festival Malmo, Sweden 25-28 N55 Sao Paulo Fashion Week 26-27 Entrepreneur Fashion Week Nairobi 26-28 Kumasi Fashion Week 26-28 Amber Lounge 2023 Monaco 26.05 17.06 VIVID Sydney 2023 28.05 REMODE Fashion Takes Action Toronto 30.05-4.06 Miami Fashion Week 2023 31.05-1.06 Glossy Future of Fashion & Luxury Summit, Naples, Florida 31.05-1.06 Denim Premiere Vision Berlin 31.05-1.06 Creative Days Vienna 2023 31.05-2.06 Semi Permanent Sydney 2023 Festival of Creativity & Design 31.05-4.06 European Design Festival Luxembourg City 31.05-12.11 Moda Hoy! Latin American and Latinx Fashion Design Today, FIT NYC Would you like to list your local event in our Fashion Calendar? Please get in touch!

  • Lifting spirits and drowning thirst: Water Ambassadors Canada presents The Wet Gala

    TORONTO, April 19, 2023 -- Water Ambassadors Canada announced it will host a fundraising event, The Wet Gala on April 26, 2023, at the El Mocambo. Alongside esteemed partners, Water Ambassadors Canada is holding this unique event to highlight the issue of water accessibility in developing countries and raise funds for its water projects. The event itself, The Wet Gala, a spin on the Met Gala in New York, will be held under the legendary neon palms of the El Mocambo. Over 500 of Toronto’s most influential guests will walk the blue carpet in their black tie and leather attire, delight in gourmet eats from the McEwan Catering, while enjoying live entertainment including a silent auction and a live fashion show, with all proceeds going directly to the cause. "Access to clean water is a fundamental human right,” said Brian Johns, CEO of the Water Ambassadors Canada. “The Wet Gala is a great opportunity to celebrate fashion while supporting our work to provide people around the world with reliable access to safe drinking water.” One of the evening’s highlights, a fashion show curated by Erika Larva from Monarch Events Group and MT Meikle from La Closette will showcase pieces from Revelle, King and Bay, and several more Canadian stores and designers. The Wet Gala is open to the public, and tickets are now available for purchase online. Don't miss out on this unique night of fashion, fun and philanthropy. All proceeds from the event will go towards Water Ambassadors Canada's mission to provide clean water to communities in need around the world. To learn more about The Wet Gala, purchase tickets or become a sponsor visit ABOUT Water Ambassadors Canada is a non-profit organization dedicated to providing clean water to communities in developing countries through sustainable water projects, education, and community development. The organization has helped over 500,000 people gain access to clean water in countries such as Kenya, Iran, Guatemala and many others. To learn more about Water Ambassadors Canada and how you can support their mission, visit their website at


    Hello April! Our monthly roundup of the most important fashion | art | travel | tech events is here. Ongoing Events Until: 2.04 One of A Kind Spring Show, Toronto 14.05 El Diseno de Cartier "Un Legado Vivio" Museo Jumex, Mexico City 16.04 Africa Fashion V&A London 16.04 Diseño en Femenino Mexico 1940-2022, Museo Franz Mayer Mexico City 1.06 The Future is Present, Design Museum Copenhagen 1-10 April 2023 1-2 FAD Market Brooklyn Made 1-2 Kiermash Krakow, Poland 1-2 Toronto Vintage Clothing Show 1-9 Isan Creative Festival 2023 Thailand 2-4 Fashion Market Northern California 2023 2-8 Fort Lauderdale Fashion Week, Florida 3-4 PI Apparel Europe 2023, Milan 3-5 WTM World Travel Market Africa 2023, Cape Town 3-5 WTM Latin America, Sao Paulo 3-6 International Foundation of Fashion Technology Institutes Conference Dunedin, New Zealand 4-5 CALA Shows Denver 5-7 FaW Tokyo 5-8 SaigonTex 2023, Vietnam 5-16 Claire McCardell Practicality, Liberation, Innovation-Opens FIT New York 7-24 Canvas International Art Fair 2023 - Visions Venice 7.04-18.06 Cirque de Solei KOOZA, Toronto 7.04-30.07 Ai Weiwei: Making Sense, Design Museum London 7.04 - ? Sakimatwemtwe: A Century of Reflection on the Arts of Africa, Brooklyn Museum, NY 11-20 April 2023 11.04 Fashion Tech Forum 11-12 CALA Shows Scottsdale 11-13 NY Bridal Week 2023 12-14 #NFTNYC2023 12-16 Vancouver Fashion Week 13.04 Cirque Mother Africa Newcastle, Australia 13-14 Montevideo Fashion Week (Preview), Uruguay 13-16 The Artist Project Toronto 13-16 Expo Chicago Art Fair 13-21 NY Bridal Week 2023 14-15 Denim Days The Market Amsterdam 14-16 Art3f Zurich 14-16 MIART 2023 Milan 14-16 Coachella Valley Music and Art Festival 14-16 WeFair Vienna 2023, Austria 14-16 The National Women's Show Montreal 2023 14-20 Mercedes-Benz Fashion Week Prague 15-16 Women Lifestyle Expo Wellington 2023, New Zealand 16.04 Toronto Art Crawl Spring POP UP Market 17-23 Milan Design Week 2023 18-20 Expo Joya Guadalajara, Mexico 18-21 Global Sources Fashion Hong Kong 19-20 Fashion in Style 2023 Hong Kong 19-21 China (Shenzhen) International Brand Underwear Fair (SIUF) 19-23 Barcelona Bridal Week 2023 20.04 Institute of Positive Fashion Forum London 20-23 SA Fashion Week Spring Summer 23 Collections, Johannesburg 21-30 April 2023 21.04 Guatemala Fashion Week, Antigua 21-23 Woven Threads by Lagos Fashion Week, Lagos, Nigeria 21.04-7.01.24 Diane von Furstenberg: Women Before Fashion, Brussels 22-29 Fashion Revolution Week 2023 25.04 American IMAGE Awards, NYC 25-26 PI Apparel Hong Kong 2023 25-29 Bogota Design Festival 25.04-6.05 Boston Design Week - Tenth Anniversary 26-27 MAGIC Nashville 26-28 Premiere Vision Shenzhen 27-28 SF NOW San Francisco 27-30 Fashion Art Toronto |FAT|, Toronto 27-30 The Other Art Fair Chicago 27.04-1.05 York Fashion Week Spring/Summer 2023 28.03 Drapers Sustainable Fashion Conference London 28-29 CALA Shows San Francisco 28.04-3.05 World Fashion Week Dubai 30.04 The Middle East Prestige Awards, Dubai Date To Be Announced: Mercedes-Benz Fashion Week Mexico City International Fashion Week Dubai Would you like to list your local event in our Fashion Calendar? Please get in touch!


    After Lili Blanc’s show at Paris Fashion Week, the third day of DFW kicked off with UAE-based Ready to Wear Lili Blanc's “Flamme Femme” collection La Fédération de la Haute Couture et de la Mode – supported designer, Weinsanto, now a DFW member part of the designers' committee, revealed his collection Dyson’s exclusive masterclasses continue at Dubai Fashion Week More environmentally responsible fashion with Lateforwork and Pipatchara LILI BLANC Lili Blanc unveiled her "Flamme Femme" collection at DFW after showcasing during Paris Fashion Week as part of the Arab Fashion Council's partnership with the Federation de La Haute Couture et de la Mode. Glam crystals sparkled over sharply tailored suits, capes, and evening dresses, along with a wide range of ready-to-wear closets ranging from skirts, flared and fitted trousers, and jumpsuits to make this an all-around collection. The use of refreshing color tones of gold, burgundy, and purple, along with the usual white, black, green, and denim, deviated from Lili Blanc’s typical palette. PIPATCHARA PIPATCHARA's new collection, "Sensation Spectrum," delivered a unique combination of sustainability and luxury. The collection was inspired by the sensations of nature experienced during vacations, focusing on light and sound, giving us 30 looks of versatile designs suitable for any lifestyle. The use of Infinitude, an unconditional material, enabled infinite possibilities in terms of colorway and design with a color palette of grey, navy, silver, black, olive green, light purple, white, and light pink. The Infinitude jewelry demonstrated the potential of sustainable materials in the fashion industry, while the contemporary Macrame technique elevated the texture and craftsmanship of the outfits. WEINSANTO After showcasing for five seasons in Dubai as part of the collaboration between the Arab Fashion Council and the Federation de La Haute Couture et de la Mode, the French designer Victor Weinsanto has become one of the DFW members part of the designers' committee. His collection exhibited the surrealism of his proportions in every design. Mega cape, massive halo hat, deconstructed trench coats, bugle beads, chains, plastic shards, and metal blotches communicated a sense of fantasy in all the pieces created. The designer also gave us aged denim parkas, blotchy abstract print stretch cocktails, and sassy corsets made of velour. LATEFORWORK The brand’s collection that stems from the reality of our daily lives gave us designs of subculture references, all with desk job roots. We witnessed the formal wear reimagined with disproportional cuts and intrusion of color pop with a thick, velvety fabric that takes the attire out of the office. Oversized tailoring, textures, and movements, along with various silhouettes, felt alive on the runway and enabled Lateforwork women to walk freely in the dead stock fabrics to promote sustainability. The designer gave us revisited striped shirts, shoulder-padded jackets, and articles with a flowy feel. Searching for Day 1 and Day 2 of #DubaiFashionWeek? You can find them here:

  • Mexican Days

    In February 2023, I had an opportunity to spend three magnificent weeks in Mexico visiting the capital city (where I attended ZONAMACO, the biggest Latin American art fair) as well as 3 other destinations: Puebla, Cholula, and Mérida. There are several reasons why Mexico should be on your bucket list for 2023 and beyond. It's one of those eclectic travel destinations that offer a unique blend of tradition and innovation and an unlimited list of activities for every budget and taste. No matter is you are looking for an adventure trip with a group of friends, a romantic getaway with your partner, fun family holidays with kids, or a peaceful solo trip, you will be spoilt for choice. From street tacos to fine dining, inexpensive local markets to upscale shopping experiences, simple hostels to luxury boutique hotels, pre-Hispanic sites to modern architecture, nature and beach destinations to city life – Mexico offers it all. CDMX - The City of the Future Most people don't think about technology when they think about Mexico. Wrong! Let me show you a couple of recent examples how Mexico City is moving toward the future and making everyday life not only easier but also more exciting. Connectivity In 2021, Mexico City won Guinness record for internet connectivity beating out metropolises such as Seoul and Tokyo. With a system of more than 28,000 free WiFi hotspots, it is still one of the most connected cities on Earth. “Technology does not make sense if it isn’t for the benefit of the inhabitants, especially the most marginalized of our city,” said Claudia Sheinbaum, mayor of Mexico City. The innovative Internet for All program benefits international travellers as well and is a welcome break from overpriced roaming charges or similar interruptions to connectivity. The free WiFI hotspots are located all over Mexico City and there is no limit to how long you can be connected. What's really interesting is the fact that the system was created using existing unused bandwidth on security cameras and helps to keep the city residents and visitors safe. You can read more about the integration with Mi Calle and Sendero Seguro programs here. Public Transportation Stylish blue trolleybuses can now be found in Mexico's capital city as part of an ongoing modernisation of its transport network. These new vehicles feature a double-source driveline technology (provided by Chinese manufacturer Yutong), which mean that they can run on overhead lines or on battery power. They are an affordable and eco-friendly way to travel around the city. Clean, quiet and comfortable. Highly recommended! You can view and download the Trolleybus Lines Map that can be easily saved on your phone and used offline while travelling, here. Culture The first piece of public art driven by artificial intelligence (AI) in Latin America can be found in the elegant Neuchâtel Cuadrante Polanco residential complex located in Nuevo Polanco. The Eye of Mexico reflects the vibrant energy of the city and is the first data and artificial intelligence sculpture in Mexico. A true benchmark for innovation, mobility and urban planning, it has been created based on (past and present) demographic, urban and mobility data for the Mexican capital. This hypnotising work of public art is a collaboration with renowned international new media studio, Ouchhh, which "has a dream about secret codes of cosmic multidimensional hybrid universes made by AI without physical architectural boundaries". Representing the dynamism of Neuchâtel Cuadrante Polanco, where you can also enjoy a selection of shops focused on wellness and gastronomy, "The Eye of Mexico" project not only enhances the quality of people’s lives and makes everyday life extraordinary, but also directs us toward the future of mobility. How exciting! "Simply put, Mexico City is where things are happening in the Latin American world. Every major financial institution is in Mexico City. The best universities are in Mexico City. World renowned artists, innovators, and entrepreneurs call Mexico City home and it shows no signs of slowing down." - Source: CodersLink Below you can find a small selection of pictures showing my daily life in Mexico City, featuring some of my favourite places in Roma Norte and Polanco. Mexico City (Photos by Eva Fydrych | Fashion Studio Magazine) Slow Down Both Puebla and Cholula offer a refreshing break from the busy city life and they are well connected with the Mexican capital. Several bus companies operate between Mexico City and Puebla (I recommend ADO) and the journey time is a little over 2 hours. During my stay in Puebla, I discovered two chic hotels that I would highly recommend: one located in the historic centre (Hotel Royalty Puebla) and one in La Paz neighbourhood (Arkana Hotel by Rotamundos). Royalty Puebla is a luxury boutique hotel situated in a stunning colonial building right in the heart of Puebla's Zócalo which remains the cultural, political and religious centre of the city. You can find many notable buildings around, including City Hall, Casa de los Muñecos, and the Baroque style Cathedral. The Historic Centre of Puebla features some of the best-preserved colonial architecture in Mexico and is among the oldest on the continent. It was declared a UNESCO World Heritage Site in 1987. Nearby Cholula, one of Pueblos Mágicos, is indeed a place where you can spend unforgettable moments, escape the routine, and invite some magic to your everyday life. If you decide to stay in San Andrés Cholula, don't miss Majikal B&B (we will be writing more about this unique destination soon). Recommended place to stay in San Pedro Cholula: Quinta Alhóndiga Galindo, a historic mansion from the end of 18th century which is now a family-run boutique hotel showcasing the beauty of Mexican culture and archeology. Magical Cholula moments (Photos by Eva Fydrych | Fashion Studio Magazine) Tropical Escape If you are looking for a delightful mix of provincial and cosmopolitan atmosphere, Mérida, the capital of Yucatán Peninsula, is the place to be. Take a flight from Mexico City and be there in less than 2 hours (you can fly with local airlines such as Volaris, Viva Aerobus or Aeroméxico). Recommended place to stay: Majikal B&B, one of the most stylish and unique rental properties in Mérida, offering everything you may need during your Mexican vacation (pool, fully-equipped kitchen with a coffee maker, patio featuring exotic plants, beautifully restored old furniture, colourful decor elements, and local art). More about these exciting destinations coming soon. Stay tuned! The true essence of Mexico lies exactly here – somewhere in the middle between tradition and modernity, far away from all-inclusive resorts of Cancún. I invite you to create your own unique experience and find a little piece of paradise next time you visit this fascinating country. Read more: #MexicanTrip - Why Travelling Makes Me Happy Stylish Destinations - Mérida Quinta Don Jose Boutique Hotel - Living the Mexican Dream W Punta de Mita - Your perfect Mexican escape


    Our weekly list or #trandingtopics is here! Fashion & Technology Balmain releases first phygital Unicorn sneaker collection Prada Drops Its Ninth Exclusive Timecapsule NFT 7 Cybersecurity Tips For Fashion Business Owners The Karen Harvey Companies Announces Return of Annual Fashion Tech Forum Conference Fashion & Film The London Fashion Film Festival returns for its 10th edition Stylish Africa You Look Beautiful Like That Ghana's love affair with reggae and Jamaican Patois Africa's largest film festival kicks off in Burkina Faso Retail News WRAY, a Latinx-Owned Sustainable Luxury Fashion Brand PopID and Toshiba Global Commerce Solutions Partner to Deliver Biometric Enabled Point-of-Sale and Self-Checkout Systems The five top retail trends in 2023 Travel Apps You Can Use While Traveling Andaz Mexico City Condesa Officially Debuts in Mexico City’s Condesa Neighborhood Selina announces the opening of its fourth hotel in Australia Marketing Effective Methods to Help You Build a Strong Brand Identity Business Updates to Make Your Business Even More Successful Marketing Your Social Media Channels to a Specific Audience Did you miss our previous #TrendingNow article? You can access it here.

  • Effective Methods to Help You Build a Strong Brand Identity

    In order to effectively express the company's values, mission, and unique selling proposition to the target audience, branding is a crucial component of every organization. A distinctive brand identity distinguishes a company from its rivals and makes it easier for customers to recall and identify the brand with particular attributes. Building a great brand identity is a continuous process that needs dedication, time, and work. However, because it serves as the cornerstone of a successful and long-lasting company, investing in this process is worthwhile, and here are a few ideas that could help you build the strongest brand identity in the world. Know your target audience The first and most important stage in creating a strong brand identity is identifying your target audience. Knowing who your clients are, what their requirements and wants are, and how they view your brand will help you target them more successfully. By gathering this data through market research, customer surveys, and other techniques, you can build a brand that appeals to your target market and positions your company as a service that meets their needs. To develop a brand image that will appeal to your target audience, it is critical to acquire as much information as you can about them. The tone of your marketing materials, the kind of content you produce, and the manner in which you interact with clients should all be shaped by this information. Define your brand values Your brand values define what your firm stands for and what makes it unique, and they serve as the cornerstone of your brand identity. These values ought to be genuine, reflect the essence of your company, and be in line with the requirements and preferences of your intended market. Once your brand values have been established, it is critical to apply them to all parts of your branding, including your marketing collateral, website, and client interactions. Your branding activities will be more successful and your brand image will be consistent and cohesive if you have defined brand values to guide them. Everything you do should be consistent with your beliefs, including the language you use in your marketing materials and how you deal with clients. Develop a unique visual identity Working with a graphic designer or branding firm will help you develop a visual identity that accurately represents your business and is professional and indicative of the caliber of your goods and services. Building a great brand identity requires having a distinctive and enduring visual identity. From your website to your business cards to your social media profiles, your visual identity should be the same everywhere. However, you need to pay close attention to your website because this will probably be the most common way for people to find and recognize your brand. Therefore, designing a great website is a must, and you can also make it more unique by connecting your website to your personal image as well. Creating a respectable personal website is crucial for your online presence and your entire brand identity as well, so stop hesitating and start turning this idea into reality today! Consistency is key In order to have a strong brand identity, consistency is essential. From your website to your business cards to your social media profiles, your branding should be consistent throughout all of these touchpoints. This consistency expresses your dedication to your company's ideals and image while also making it easier for people to recognize and recall your brand. A comprehensive brand guideline must be in place that specifies the particular components of your brand identity, such as your color scheme, typography, and messaging, in order to maintain consistency in your branding activities. All team members should be made aware of this guideline, and all new branding initiatives should be compared to it to make sure they are consistent with your brand identity. Continuously monitor and evaluate your brand identity It takes time and constant monitoring and evaluation to develop a strong brand identity. Your brand identity should evolve to reflect changes in your target market and competitive environment. Your brand identity will remain relevant and appeal to your target audience if you regularly assess it and make the required modifications. You can also find areas for improvement by routinely monitoring and assessing your brand identity. This can entail modernizing your brand's visual identity, altering your messaging, or altering how you interact with your audience. Any firm must invest time, energy, and devotion into developing a strong brand identity. Building trust and credibility with your clients through a strong brand identity may help you stand out from the competition, as well as lay the groundwork for an enduring and prosperous company. Start today and take the essential actions to develop a powerful brand identity for your company since boosting your brand identity means investing in your future. More articles by Emma Joyce: Business in Style: How to Dress up for Work Glamping 101 - Your Guide to Planning a Luxury Camping Trip How to Add Style to Your Home

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