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  • 12 Reasons to Use Instagram for Your Business

    As a business owner, you understand the importance of having an effective social media presence. Instagram is one of the most popular platforms for businesses, with over a billion users around the world. Here are 12 reasons why you should use Instagram for your business: Reach a large audience: Instagram has a massive audience, which means that you can reach a large number of potential customers. Create brand awareness: Instagram is a great platform for you to share your brand story and create a distinct identity for your business. Connect with customers: Instagram is a great way to interact with your customers, as it encourages two-way communication. Boost website traffic: You can use Instagram to drive traffic to your website. Generate leads: Instagram is a great platform for you to generate leads and convert them into customers. Increase sales: By using Instagram, you can increase your sales by promoting your products and services. Engage with customers: Instagram allows you to engage with your customers directly and respond to their questions and concerns. Grow your network: You can use Instagram to grow your network and connect with other businesses and influencers. Showcase customer stories: Instagram is a great platform for you to showcase customer stories and show how your products and services have helped them. Offer customer support: You can use Instagram to provide customer support and answer any questions that your customers may have. Analyze your performance: You can use Instagram’s analytics tools to analyze your performance and track your progress. Host contests and giveaways: Instagram is an ideal platform for you to host contests and giveaways to engage your customers. These are just a few of the many reasons why you should use Instagram for your business. Instagram can be a powerful tool for you to reach potential customers, create brand awareness, and generate leads. So, if you’re looking to take your business to the next level, start using Instagram today. What is Instagram? Instagram is a popular social media platform that has become a defining presence in the digital age. Founded in 2010, Instagram has grown to become one of the most popular social networks in the world, with over 1 billion active users each month. It is used by people of all ages, from teenagers to professionals, to share images, videos, and stories, and to connect with friends, family, and others. So, what is Instagram? It is a free mobile app that allows users to share photos, videos, and stories with their followers. The platform also allows users to discover new content from all over the world by searching hashtags or by exploring topics, people, and interests they are passionate about. One of the most popular features of Instagram is its ability to take photos and videos with filters. This allows users to impart a unique aesthetic to their posts. Moreover, users can also add text captions, hashtags, and location information to their posts, further enhancing their posts’ visibility. In addition to its photo and video capabilities, Instagram also allows users to connect with one another. Users can follow one another, comment on each other’s posts, and even direct message one another. This makes Instagram a great platform for staying connected with friends and family and for discovering new content and new people. In short, Instagram is a visual platform that allows users to share photos, videos, and stories with their followers, discover new content, and connect with one another. It has become an integral part of many people’s lives, and its popularity continues to grow. 1. More people are using Instagram. As social media continues to rise in popularity, Instagram has become one of the most prominent platforms among users. The platform has seen an impressive growth in users, and in the last year alone, it has become a destination for over 500 million monthly active users. Instagram has become a go-to platform for many people, including celebrities, brands, and everyday users. It allows users to share photos and videos, comment on other people’s posts, and follow accounts. It has also become a powerful tool for connecting with others and creating brand awareness. One of the biggest reasons why Instagram has become so popular is the fact that it is incredibly easy to use. Its intuitive design and layout make it simple to navigate, and the platform’s built-in features make it easy to share content. It also has a wide range of filters and editing tools, which make it simple to customize photos and videos. Finally, Instagram has become a great platform for businesses to reach their target audience. Many businesses have turned to Instagram to promote their products and services, while others have used the platform to create brand awareness. The platform’s ability to reach a wide audience makes it an invaluable tool for businesses to reach their goals. 2. Businesses of all sizes can thrive on Instagram. Businesses of all sizes can make great strides on Instagram, the popular social media platform. Whether you're a small business just starting out, or an established enterprise, Instagram is an effective tool for increasing brand awareness and driving sales. Instagram is an incredibly powerful and efficient way to reach customers. With more than one billion active monthly users, businesses can tap into a massive potential customer base. Plus, Instagram's visuals-based platform gives companies the freedom to express their brand's aesthetic and culture, creating a unique and memorable experience for customers. Using Instagram to build relationships with customers is key. Businesses should post regularly, engage with customers daily, and post content that resonates with their target audience. Companies can also use Instagram stories to keep customers up to date with what's happening in the business, and use fun polls and quizzes to keep customers engaged. Overall, businesses of all sizes can benefit greatly from using Instagram. By creating engaging content, engaging with customers, and using ads, companies can increase brand awareness, drive sales, and build relationships with customers. 3. Businesses can make money from Instagram. First of all, you’ll want to create an engaging profile. Make sure to include a catchy bio, an attractive profile picture, and relevant content. This will help draw people to your page and make them more likely to follow. You’ll also want to use relevant hashtags to make your content easier to find. Another great way to make money on Instagram is through sponsored posts. Companies pay influencers to promote their products on their page. The influencer will post a photo or video of themselves using the product and then include a link to the company’s website. This is an effective way to get your product in front of a wider audience. Finally, you can use Instagram to increase sales by creating an online store. Link your store to your Instagram page and add a “shop now” button to your posts. This will make it easy for customers to buy followers instagram UK to your products directly from your profile. You can also create advertisements to target potential customers who may be interested in your products. In conclusion, Instagram is a great platform for businesses to make money. With the right strategy, you can reach more customers, increase sales, and promote your products. So why not give it a try? 4. Instagram can make your business more relatable. Instagram is quickly becoming one of the most popular social media platforms, and businesses are taking advantage of it. Instagram offers a unique opportunity for businesses to reach out to their customers in an authentic and relatable way. By creating content that is tailored to their target audience, businesses can create a personal connection with their customers and increase their engagement. Businesses can also use Instagram to promote their products and services. By creating visually appealing posts, businesses can draw customers’ attention to their offerings. This can be done by using images and videos to showcase the products, as well as captions to explain what they are and how they can benefit the customer. Instagram is also a great platform for businesses to connect with influencers. Influencers can help to promote the business’s products or services to a larger audience. Businesses can collaborate with influencers who are passionate about their products or services to create content that will be shared with their followers. This can help to increase the business’s reach and build a stronger relationship with its customers. 5. Businesses can partner with influencers to build brand awareness. In the world of digital marketing, building brand awareness is one of the most important objectives for businesses. With the rise of social media, businesses have a great opportunity to leverage influencers to help increase their visibility. Influencers are individuals with a large following and influence over their audience. By partnering with influencers, businesses can take advantage of their large networks and promote their brand to a wider audience. The first step in partnering with influencers is to find the right ones for your brand. Consider the type of influencer that aligns with your brand and your target audience. Once you have identified the influencers, it's important to understand the type of content they typically create and what their audience responds to. This will help you to craft an influencer marketing strategy that resonates with the influencer's audience. 6. Hashtags can increase a business’s visibility on Instagram. Hashtags are special keywords that can be added to posts, and they help users find content related to their interests. When you add hashtags to your posts, they appear in the feeds of people who search for those hashtags. This can help broaden your reach and bring in more potential customers. It’s important to use hashtags that are relevant to your business. Broad hashtags like #business or #marketing may get you some exposure, but it’s better to use ones that are more specific to your industry. For example, if you’re a restaurant, #foodie or #restaurant will be more helpful. You can also search for popular hashtags related to your business and use them in your posts. You can also create your own hashtags. This can help you build a community around your brand and encourage customers to share their experiences with your product or service. For example, if you’re a coffee shop, you could create a hashtag like #MyCoffeeShop and ask your customers to share photos of their favorite drinks. 7. Instagram helps businesses effectively engage with customers. For many businesses, Instagram is a great way to build relationships and create a strong, positive brand identity. By leveraging Instagram’s visual features, businesses can easily craft messages that reach out to customers in an engaging and authentic way. With the ability to upload videos, host live events, and carefully curate posts, businesses can create an engaging and memorable experience for their customers. Instagram also provides businesses with the ability to host giveaways and contests. These can help increase engagement and give customers a sense of connection with the business. Through giveaways, businesses can incentivize customers to follow their page, comment on posts, and share content. Overall, Instagram provides businesses with a powerful platform for effectively engaging with customers. By leveraging the platform’s features, businesses can build relationships, track their success, host giveaways, and use influencer marketing to reach more customers. Instagram is an effective tool for businesses to build a strong presence and engage with their customers. 8. Instagram helps businesses leverage the power of mobile. In today's digital age, businesses need to leverage the power of mobile to stay competitive and connected to their customers. Instagram is one of the most popular social media platforms that provides businesses the opportunity to reach their target audience and engage with them in a meaningful way. When it comes to mobile marketing, Instagram offers a range of features that can help businesses grow. One of the most popular features is the ability to use hashtags to reach a wider audience. Hashtags make it easier for businesses to track conversations, look for trends, and build relationships with their followers. Additionally, businesses can use Instagram Stories to share short videos or photos with their customers and followers. Instagram also allows businesses to create targeted ads to reach their desired audience. Businesses can use their own images or videos, as well as Instagram's library of sponsored content, to create ads that are tailored to their target market. 9. Instagram helps businesses keep an eye on competitors. By using Instagram, businesses can see what their competitors are posting, how they’re engaging with their customers, and what new products or services they’re offering. This information can help businesses better understand their industry and stay ahead of the curve. Businesses can also use Instagram analytics to track their competitors’ performance. This can help them understand how their competitors are growing and what strategies they’re using to reach their target audience. In addition, businesses can use Instagram to create content that stands out from their competitors. This could include creating unique visuals, creating stories that engage their audience, or even just participating in conversations. This can help businesses stand out and build relationships with their customers. 10. Instagram offers many ways for businesses to be creative. Instagram offers many ways for businesses to be creative and stand out from the competition. Here are 10 creative ways to use Instagram for your business: Create eye-catching visuals. Instagram is a visual platform, so make sure to create posts with high-quality, eye-catching visuals. Use Instagram stories. Instagram stories are a great way to share short-term content with your followers. Use video content. Video content on Instagram is very engaging and can help you reach a wider audience. Try out Instagram Live. Instagram Live is a great way to interact with your followers in real-time and create more engagement. Offer discounts and promotions. Offering discounts and promotions on Instagram is a great way to increase sales and create customer loyalty. Post behind-the-scenes content. Posting behind-the-scenes content is a great way to show your followers the "real" side of your business. Use Instagram Ads. Instagram Ads are a great way to reach a wider audience and get more exposure for your business. Engage with your followers. Take the time to engage with your followers and comment on their posts. Create contests and giveaways. Contests and giveaways are a great way to attract new followers and create more engagement. Use hashtags. Hashtags are a great way to reach a wider audience and get your content discovered. 11. Businesses can reach new customers through Instagram advertisements. Social media platforms are becoming increasingly popular for businesses to reach potential customers. Instagram is one of the most popular platforms, and with its ability to reach a global audience, it is the perfect platform for businesses to increase their reach and reach more potential customers. Instagram advertisements are a great way for businesses to reach their target audiences. With the platform’s ability to target audiences based on age, location, or interests, businesses are able to target ads to the right people. Additionally, Instagram advertisements provide businesses with the ability to track and measure the success of their campaigns. In conclusion, Instagram is an invaluable platform for businesses to reach new customers. With the ability to customize ads to target the right audiences, track their success, and use a variety of tools to create engaging content, businesses can take advantage of the platform to increase their reach and drive more sales. 12. Businesses can use Instagram Insights to hone their social media marketing strategies. Instagram Insights allows businesses to track key metrics such as post engagement, user growth, and audience demographics. This information can be used to create more effective social media marketing strategies by understanding which content resonates with users, who their target audience is, and how they can better reach them. Insights can also be used to track user growth and find new followers. By understanding who your ideal followers are, you can use targeted campaigns and hashtags to reach out to them. You can also use Insights to track where your followers are located, allowing you to create content that resonates with them more effectively. Overall, Instagram followers Canada Insights is a powerful tool that can help businesses hone their social media marketing strategies. By understanding how users are engaging with their content, what kind of content resonates with their followers, and who their target audience is, businesses can use Insights to create more effective campaigns and reach larger audiences.

  • FASHION CALENDAR - JUNE'23

    Hello June! Our monthly roundup of the most important fashion | art | travel | tech events is here. Ongoing Events Until: 1.06 Denim Premiere Vision Berlin https://denim.premierevision.com/en 1.06 Creative Days Vienna 2023 https://www.kreativwirtschaft.at/en/creative-days-vienna-2023 1.06 Dublin Tech Summit DTS 2023 https://dublintechsummit.tech 2.06 Glossy Futures of Fashion and Luxury Summit, Naples, Florida https://www.glossy.co/events/glossy-future-of-fashion-luxury-summit 2.06 Semi Permanent 2023 and Creativity and Design, Sydney https://www.vividsydney.com/event/ideas/semi-permanent-2023 4.06 European Design Festival, Luxemburg https://www.europeandesignfestival.lu/en 15.11 ¡Moda Hoy! Latin American and Latinx Fashion Design Today, New York https://www.fitnyc.edu/museum/exhibitions/moda-hoy/index.php 01.24 Fashion and Sport, National Museum Krakow https://mnk.pl/exhibitions/213 04.24 OBSSESED Bata Shoe Museum, Toronto https://batashoemuseum.ca/obsessed 6.10. 24 IN BLOOM Flowers and Footwear, Bata Shoe Museum, Toronto https://batashoemuseum.ca/in-bloom 1-10 June 2023 1.06 Chanel Metiers de'Art, Tokyo https://www.timeinternational.co.id/the-chanel-dakar-2022-23-metiers-dart-collection-in-tokyo 1.06 Resort Collection 2024 Carolina Herrera, Rio de Janeiro https://wwd.com/fashion-news/designer-luxury/carolina-herrera-is-headed-to-rio-de-janeiro-for-its-resort-2024-show-1235570424 1-2 Semi Permanent Sydney 2023 https://semipermanent.com/events/semi-permanent-sydney-2023 1-4 Go Ask Alice, Immersive, Toronto https://allevents.in/toronto/go-ask-alice-a-one-of-a-kind-immersive-alice-in-wonderland-experience/10000636990284087 1-25 London Design Biennale https://londondesignbiennale.com 2-4 Strike A Pose, Dusseldorf https://www.strikeaposefestival.de 3-4 We Invented the Weekend, Manchester UK https://www.weinventedtheweekend.com 4-6 IMM Cologne, Germany https://www.imm-cologne.com 5-7 How Design Live 2023, Nashville https://howdesignlive.com/how-design-live-2023 5-9 Creative Pro Week 2023, Phoenix, Arizona and Online https://creativeproweek.com/savethedate2023 6-7 CALA San Francisco https://calashow 7-8 Travel Meet Asia, Kuala Lumpur https://www.travelmeetasia.com 7-9 3days of design Copenhagen https://www.3daysofdesign.dk 7-9 Estonian Fashion Festival https://www.instagram.com/estonianfashionfestival 7-9 Tahiti Fashion Week'23 https://www.instagram.com/tahitian_move 7-11 Tunis Fashion Week 2023 https://fashionweektunis.tn/en 7-18 LUMINATO Festival Toronto https://luminatofestival.com 8.06 Drapers Future of Fashion London https://future.drapersonline.com/dfof2023/en/page/programme 8-9 Birmingham Design Festival 2023 https://birminghamdesignfestival.org.uk/whats-on/events/bdf-2023 8-10 Destination Miami by Coterie https://www.destinationfashionevents.com/en/home.html 8-10 NWA Fashion Week Arkansas Presented by INTERFORM https://interform.art/interform-presents-nwafw-summer-fashion-week-2023 8-11 Affordable Art Fair Shanghai https://affordableartfair.com/fairs/shanghai 8-11 Design Shanghai 2023 https://www.designshanghai.com 8-12 Athens Fashion Week https://www.axdw.gr 8-12 MURAL Festival, Urban Art, Montreal https://muralfestival.com 8-14 ITMA 2023 Textile & Garment Technology Manufacturers, Milan https://itma.com 9-10 SIF Scandinavian International Fashion Week, Stockholm https://www.sifsweden.com 9-12 London Fashion Week https://londonfashionweek.co.uk 9-12 Metaverse Art Exhibition M-Art https://metaverse.exclusible.com/m-art 10.06 Toronto ART Crawl https://www.torontoartcrawl.com 10-12 Rome Fashion Week https://romefashionweek.it/en 11-20 June 2023 11.06 Cruise Max Mara Stockholm https://thailandaily.com/max-mara-to-stage-next-cruise-show-in-stockholm 12 -13 Planet Textiles 2023 Milan https://www.planet-textiles.com 12-15 Graduate Fashion Week London https://www.graduatefashionweek.com 12-16 London Tech Week https://londontechweek.com 12-19 Fashion Film Festival Milano - Digital 9th edition https://londontechweek.com 13-16 Pitti Immagine Uomo Florence https://uomo.pittimmagine.com/en 13-16 Michigan Fashion Week, Detroit https://www.michiganfashionweek.com 14-15 The AI Summit London https://london.theaisummit.com 14-16 The Power of Design, Hong Kong https://uomo.pittimmagine.com/en 14-17 AIAI 2023 Conference, Leon, Spain https://ifipaiai.org 14-17 Viva Technology Paris https://vivatechnology.com 15.05 Fendi Spring/Summer 2024, Tuscany https://hypebeast.com/2023/3/fendi-mens-spring-2024-collection-pitti-uomo-runway-show-tuscany-factory 15-16 Lifestyle Toronto https://allevents.in/toronto/lifestyle-toronto-2023/200023837184801 15-18 Art Basel, Basel https://www.artbasel.com/basel 15-18 Affordable Art Fair Sydney https://affordableartfair.com/fairs/sydney 16-19 International Fashion Week Dubai https://www.instagram.com/internationalfashionweekdubai 16-20 Milan Fashion Week Men's 2023 https://www.cameramoda.it/en/milano-moda-uomo 17-18 Lifestyle London 2023 https://www.eventbrite.co.uk/e/lifestyle-london-fashion-show-exhibition-17-18-june-2023-marriott-hotel-tickets-597696023897 18-23 ICAISC 2023 Conference Zakopane, Poland https://icaisc.eu 19-23 Cannes Lions 2023 - 70th International Festival of Creativity https://www.canneslions.com 20-25 Paris Fashion Week Menswear https://www.fhcm.paris/en 20-21 CALA Denver https://calashows.com/16713-2 20-22 Future Stores Seattle by WBR https://futurestores.wbresearch.com 20-26 Frankfurt Fashion Week https://frankfurt.fashion/en 20-25 Paris Fashion Week Menswear S/S 2024 https://www.fhcm.paris/en 21-30 June 2023 21-22 Digital Marketing World Forum, London https://www.digitalmarketing-conference.com/global 22-24 Intex Bangladesh, Dhaka https://bd.intexsouthasia.com 22-25 Tranoi, Paris https://www.tranoi.com/tranoi-event-june-2023 22-25 LA Design Festival https://www.ladesignfestival.org 23-24 Travel Next 2023 Brazil -1st edition https://www.instagram.com/travelnextoficial 23.06-22.10 Africa Fashion, Brooklyn Museum https://www.brooklynmuseum.org/exhibitions/africa_fashion 24.06 International Women Achievers Awards, Sheraton Toronto Airport Hotel https://iwaawards.org 24-26 Splash Paris http://www.splashparis.com 24.06-7.04.24 "DIVA" Exhibition V&A Museum, London https://www.vam.ac.uk/exhibitions/diva 26-28 Future Fabrics Expo 2023 London https://thesustainableangle.org/future-fabrics-expo-2023 26-29 Data + AI Summit: Shape The Future San Francisco https://moscone.com/events/data-ai-summit-2023 26-29 Collision Toronto https://collisionconf.com 27-28 PI Apparel New York 2023 https://apparel.pi.tv/events/136 27-28 Global Fashion Summit, Copenhagen https://globalfashionsummit.com 27.06-3.07 Torino Fashion Week 2023 https://torino-fashion-match-2023.b2match.io/page-661 28.06 WWD Tech Symposium Paris https://www.events.wwd.com/techsymposium2023 28-29 AI World Congress 2023 London https://aiconference.london 28-29 European Women in Tech https://europeanwomenintech.com 28-29 Fashion Green Days, Roubaix, France https://www.fashiongreenhub.org/fashion-green-days-roubaix-2023 28-30 Vintage Selection 40, Florence https://www.vintageselection.it/en 28.06-1.07 New Designers I Week, London https://www.newdesigners.com 28.06-7.07 Malta Fashion Week 2023 https://www.fashionweek.com.mt 29-30 Thailand Fashion Week Autumn-Winter' 23-24 https://www.thailandfashionweek.org 29.06-16.07 Manchester International Festival, UK https://factoryinternational.org/whats-on 30.06-28.08 Yayoi Kusama: You, Me and Balloons, Manchester, UK https://factoryinternational.org/whats-on/yayoi-kusama-you-me-and-the-balloons Would you like to list your local event in our Fashion Calendar? Please get in touch!

  • Express Announces Rachel Zoe In A New Role As Style Mentor

    Renowned Celebrity Stylist Expands Partnership With Fashion Retailer to Help Grow Its Styling Community COLUMBUS, Ohio--(BUSINESS WIRE)--Fashion apparel retailer Express, Inc. (NYSE: EXPR) announces today that global fashion authority, Rachel Zoe, will be taking on a new strategic role as Style Mentor for the Express Style Editor program. As Style Mentor, Zoe will consult with the brand on the expansion of its Style Editor program, bringing her expertise as a world-renowned fashion icon and businesswoman. Zoe will also work closely with the Express team and her own network to attract new Style Editors and nurture those already in the program through exclusive content and experiences. “Rachel’s fashion credibility, business acumen and incredible sense of style solidified her as one of the world’s most recognizable names in fashion. She has been an integral part of our brand the past two years, and one of our most successful partnerships of 2022, with over 40B media impressions,” said Sara Tervo, Executive Vice President and Chief Marketing Officer. “We are so pleased to be working with Rachel in this new role as we continue to grow our Express Style Editor program.” In her new role, Zoe will help Style Editors by sharing insider knowledge on how to succeed in the fashion world through personalized social media content, exclusive masterclass-style videos and more. Zoe’s expert insights will help Style Editors break into the industry – from learning how to cultivate an expansive network, building a clientele and fostering personal style to instill confidence through fashion. She will also help create recruiting tools and styling content only available to the Express Styling Community. “I’m thrilled to continue my relationship with Express as the brand’s new Style Mentor and look forward to helping grow the Express Styling Community by sharing my experience and fashion knowledge,” said Rachel Zoe. “This program is unique because it gives aspiring stylists access to insider knowledge that is so beneficial to becoming experts in fashion and building a successful career in styling.” Express is a brand with a purpose powered by a styling community. That purpose – We Create Confidence. We Inspire Self-Expression – has been brought to life through the brand’s diverse community of style enthusiasts. The Express Style Editor program launched in July 2021 and Zoe joined as Lead Stylist in November of that year. Since the launch of the partnership, the Company has seen significant growth in Style Editor recruitment and sales through the program. The program offers fashion enthusiasts a way to style themselves and their clients, inspire through their content and earn commission on sales of special seasonal assortments. Express Style Editors are equipped with the tools and knowledge to become the next generation of style experts through mentorship, coaching and skill-building programs – plus exclusive access to celebrity stylists Rachel Zoe and Tan France. More information on the Express Style Editor program including how to become a Style Editor can be found at express.com/becomeaneditor. You can also follow the brand’s social channels @express @expressmen. About EXPR EXPR is a fashion retail company whose business includes an omnichannel operating platform, physical and online stores, and a multi-brand portfolio that includes Express and UpWest. The Express brand launched in 1980 with the idea that style, quality and value should all be found in one place. Today, Express is a brand with a purpose - We Create Confidence. We Inspire Self-Expression. - powered by a styling community. UpWest launched in 2019 with a purpose to Provide Comfort for People & Planet. The Company has approximately 540 Express retail and Express Factory Outlet stores in the United States and Puerto Rico, the express.com online store and the Express mobile app; and 13 UpWest retail stores and the UpWest.com online store. EXPR is traded on the NYSE under the symbol EXPR. For more information about our Company, please visit www.express.com/investors and for more information about our brands, please visit www.express.com or www.upwest.com. About Rachel Zoe Co-CEO and Founder of Rachel Zoe, Inc., CURATEUR, Rachel Zoe Collection and The Zoe Report, Chairwoman of Rachel Zoe Ventures Rachel Zoe is an influential entrepreneur, creative director, stylist, philanthropist, editor, author, media personality, mother, and more renowned for her ability to inspire and transform. After achieving the highest recognition as a globally in-demand stylist, Zoe’s career catapulted to include an eponymous Bravo show, two New York Times bestselling books, and an online style destination where she currently serves as Editor-at-Large, plus an ever-growing list of philanthropic efforts and brand collaborations. In her role as Chairwoman of Rachel Zoe Ventures, Zoe serves as an active and engaged investor and advisor to an esteemed portfolio of brands. Among her latest endeavors, Zoe launched her new podcast, Climbing In Heels, as well as her luxury shopping membership, CURATEUR, which offers women from all over access to her world of curated style.

  • FASHION CALENDAR - MAY'23

    Hello May! Our monthly roundup of the most important fashion | art | travel | tech events is here. Ongoing Events Until: 28.05 KIMONO: Musee Du Quai Branly Jaques Chirac, Paris https://m.quaibranly.fr/fr/expositions-evenements/au-musee/expositions/details-de-levenement/e/kimono 4.06 India in Fashion Exhibition, Mumbai https://www.vogue.com/article/india-in-fashion-exhibition 25.06 Carla Fernandez Casa De Moda, Museo Franz Mayer, Mexico City https://franzmayer.org.mx/exposiciones/carla-fernandez-casa-de-moda-un-manifesto-de-moda-mexicana/ 27.08 Generation Paper; A Fashion Phenom of the 1960's MAD Museum New York https://madmuseum.org/exhibition/generation-paper 31.10 A Leap Into the Future1960's Fashion, Fashion Museum Riga, Latvia https://www.fashionmuseumriga.lv/eng/events/3376/ 1-10 May 2023 1.05 MET Gala 2023: "Theme Karl Lagerfeld: A line of beauty" https://www.instagram.com/metgalaofficial/?hl=en 1-3 International Apparel & Textile Fair, Dubai https://www.internationalapparelandtextilefair.com 1-4 ITM Arabian Travel Market Dubai - 30years https://www.wtm.com/atm/en-gb.html 2-3 ILTM Arabia Dubai https://www.iltm.com/arabia/en-gb.html 2-5 080 Barcelona Fashion - 31st edition https://080barcelonafashion.cat 3-5 ANPIC Leon, Mexico https://www.anpic.com 3-7 Design March 2023 Reykjavik, Iceland https://designmarch.is/programme/2023 4-5 Fashion Tech Week 2023 Bengaluru, India https://www.fashiontechweek.co 4-31 MMMad Madrid.s Urban Digital Arts Festival https://mmmad.art/en 5-7 MoWeek Uruguay https://moweek.com.uy 5-7 INLAND POPUP SPRING, Toronto https://www.instagram.com/made_inland 5-8 Athens Fashion Week - 32nd edition https://www.axdw.gr/articles/32nd_athens_fashion_week 5.05-16.07 Karl Lagerfeld: "A Line of Beauty" Exhibition, The MET, New York https://www.metmuseum.org/exhibitions/a-line-of-beauty# 6-7 MODAPREMIO Mexico City https://modapremio.mx 6-13 Denver Fashion Week Spring 23 https://www.denverfashionweek.com 6-14 Munich Creative Business Week https://www.mcbw.de/en 6.05-4.06 Design Month Graz, Austria https://www.cis.at/en/event/design-month-graz-2023 7.05 FrockMe! Vintage Fair, London https://www.frockmevintagefashion.com 7-11 TFWH Asia Pacific Exhibition & Conference, Singapore https://www.tfwa.com/tfwa-asia-pacific-exhibition-conference 8-14 London Craft Week - 9th edition https://www.londoncraftweek.com 8-17 Berlin Design Week 2023 https://berlindesignweek.com/en 9.05 Chanel Croise 2024, Los Angeles https://wwd.com/fashion-news/fashion-scoops/chanel-to-show-cruise-collection-in-los-angeles-in-may-1235486896/ 9-10 Moda Makers Modena, Italy https://modamakers.it 9-10 Challenges The Fabric, Milan https://challengethefabric.com 9-12 ILTM Latin America Sao Paulo https://www.iltm.com/latin-america/en-gb.html 9-13 ARTEFACT 2023 The Contemporary Craft Fair London https://www.instagram.com/designcentrech 10-12 Bogota Fashion Week https://www.bogotafashionweek.com.co 10-12 Techtextil North America Atlanta, Georgia https://techtextil-north-america.us.messefrankfurt.com/us/en.html 10-12 MIM Maroc in Mode, Casablanca, Marocco https://mim.org.ma/en 10-14 Fleurs de Ville VOYAGE, Toronto https://www.bloor-yorkville.com/fleursdevillesvoyage 11-20 May 2023 11-14 The Other Art Fair Sydney https://www.theotherartfair.com/sydney 11-14 The Other Art Fair Dallas https://www.theotherartfair.com/dallas 11-14 Wimbledon Art Fair, London https://www.wimbledonartfair.com 11-14 Affordable Art Fair Hampstead, UK https://affordableartfair.com/fairs/london-hampstead 12-13 Memphis Fashion Week https://www.memphisfashionweek.org 12-14 Taipei Dangdai Art & Ideas, Taiwan https://taipeidangdai.com 12-15 Egypt Fashion Week - first edition https://the-efdc.com/egypt-fashion-week 12-21 Gold Coast Fashion Week, Australia https://www.goldcoastfashionproject.com.au 12-28 Romanian Design Week - 11 years https://romaniandesignweek.ro/festival-news# 15.05 Cruise 2024 Gucci, Seoul, South Korea https://wwd.com/fashion-news/designer-luxury/gucci-cruise-2024-show-south-korea-1235438143/ 15-18 Affordable Art Fair Sydney https://affordableartfair.com/fairs/sydney 15-18 We Are Africa, Cape Town https://www.weareafricatravel.com 15-19 Afterpay Australian Fashion Week https://www.aafw.com.au 15-19 Glossy and Modern Retail Presents Commerce Week - Virtual https://www.glossy.co/commerce-week-2023 15-19 Creative Week NYC 2023 https://2023.creativeweek.com 16-18 Social Media Week NY+ Virtual https://event.adweek.com/social-media-week-2023 16-21 ISEA 23 Paris https://isea2023.isea-international.org 17-21 Frieze New York 2023 https://www.frieze.com/tags/frieze-new-york-2023 17-21 Monte Carlo Fashion Week 2023 https://www.chambremonegasquemode.com 17-28 Cannes Film Festival https://www.festival-cannes.com/en 18-21 1-54 Art Fair NYC - 9th edition https://www.1-54.com/new-york 18-21 The Other Art Fair Brooklyn https://www.theotherartfair.com/brooklyn 18-21 Affordable Art Fair Hong Kong https://affordableartfair.com/fairs/hong-kong 18-21 MOCA #8 Creative Africa, Rabat, Morocco https://rabat.le-moca.com 18-22 Innovative Digital Fashion Takes Centre Stage During Cannes Film Festival https://realitycannes.com 18-25 NYC x Design https://nycxdesign.org 18-28 Melbourne Design Week https://designweek.melbourne 18-28 Lodz Design Festival https://lodzdesign.com/en 19.05 Technoarte Conference Where Art & Technology Meet https://technarte.org/en 19-20 Cannes Indigenous Arts & Fashion Festival https://indigenousfashionweek.ca/cannes-fashion-festival 19-20 The Elite London https://www.theeliteevents.com/london 19-21 WITS Puerto Rico 2023 https://witsummit.com/northamerica 19-28 Romanian Creative Week https://romaniancreativeweek.ro/en/home-en 19.05-17.09 The Offbeat Sari Design Museum London https://designmuseum.org/exhibitions/the-offbeat-sari 20-21 Design Festa Tokyo Spring https://designfesta.com 21-31 May 2023 21-23 ICFF New York https://designfesta.com 21-27 FESTAC AFRICA 2023 Arusha, Tanzania https://festacafrica.org 21-27 Cultural Style Week London https://www.culturalstyleweek.com 22-24 SICC Salao International Leather and Footwear Exhibition, Gramado, Brazil https://www.sicc.com.br/en 23-25 Clerkenwell Design Week London https://www.clerkenwelldesignweek.com/welcome 24.05 Cruise 2024 Louis Vuitton Isola Bella Italy https://www.designscene.net/2023/03/louis-vuitton-cruise-2024-isola-bella.html 24-26 C2 Montreal - 12th edition Creative Business Event https://c2montreal.com 24-27 Fashion in Helsinki https://www.fashioninhelsinki.com 24-27 Expo Merceria y Manualidades Mexico City https://www.instagram.com/expomerceriaymanualidades/?hl=en 25.05 Drapers Sustainable Fashion Awards London https://sustainablefashion.drapersonline.com/awards/en/page/home 25-27 African Fashion Week Brazil, Sao Paulo https://africanfashionweek.com.br/en/home 25-28 International Design Festival Malmo, Sweden https://southernswedendesigndays.com/en 25-28 N55 Sao Paulo Fashion Week https://www.instagram.com/spfw/?hl=en 26-27 Entrepreneur Fashion Week Nairobi https://www.instagram.com/spfw/?hl=en 26-28 Kumasi Fashion Week https://www.instagram.com/kumasifashionweek/?hl=en 26-28 Amber Lounge 2023 Monaco https://www.instagram.com/amberloungeltd/?hl=en 26.05 17.06 VIVID Sydney 2023 https://www.sydney.com/events/vivid-sydney 28.05 REMODE Fashion Takes Action Toronto https://fashiontakesaction.com/remode 30.05-4.06 Miami Fashion Week 2023 https://www.miamiandbeaches.com/event/miami-fashion-week/53 31.05-1.06 Glossy Future of Fashion & Luxury Summit, Naples, Florida https://www.glossy.co/events/glossy-future-of-fashion-luxury-summit 31.05-1.06 Denim Premiere Vision Berlin https://denim.premierevision.com/en 31.05-1.06 Creative Days Vienna 2023 https://www.kreativwirtschaft.at/en/creative-days-vienna-2023 31.05-2.06 Semi Permanent Sydney 2023 Festival of Creativity & Design https://semipermanent.com/events/semi-permanent-sydney-2023 31.05-4.06 European Design Festival Luxembourg City https://europeandesign.org/festivals/luxembourg-2023 31.05-12.11 Moda Hoy! Latin American and Latinx Fashion Design Today, FIT NYC https://www.fitnyc.edu/museum/exhibitions/moda-hoy/index.php Would you like to list your local event in our Fashion Calendar? Please get in touch!

  • Lifting spirits and drowning thirst: Water Ambassadors Canada presents The Wet Gala

    TORONTO, April 19, 2023 -- Water Ambassadors Canada announced it will host a fundraising event, The Wet Gala on April 26, 2023, at the El Mocambo. Alongside esteemed partners, Water Ambassadors Canada is holding this unique event to highlight the issue of water accessibility in developing countries and raise funds for its water projects. The event itself, The Wet Gala, a spin on the Met Gala in New York, will be held under the legendary neon palms of the El Mocambo. Over 500 of Toronto’s most influential guests will walk the blue carpet in their black tie and leather attire, delight in gourmet eats from the McEwan Catering, while enjoying live entertainment including a silent auction and a live fashion show, with all proceeds going directly to the cause. "Access to clean water is a fundamental human right,” said Brian Johns, CEO of the Water Ambassadors Canada. “The Wet Gala is a great opportunity to celebrate fashion while supporting our work to provide people around the world with reliable access to safe drinking water.” One of the evening’s highlights, a fashion show curated by Erika Larva from Monarch Events Group and MT Meikle from La Closette will showcase pieces from Revelle, King and Bay, and several more Canadian stores and designers. The Wet Gala is open to the public, and tickets are now available for purchase online. Don't miss out on this unique night of fashion, fun and philanthropy. All proceeds from the event will go towards Water Ambassadors Canada's mission to provide clean water to communities in need around the world. To learn more about The Wet Gala, purchase tickets or become a sponsor visit https://www.wetgala.org/. ABOUT Water Ambassadors Canada is a non-profit organization dedicated to providing clean water to communities in developing countries through sustainable water projects, education, and community development. The organization has helped over 500,000 people gain access to clean water in countries such as Kenya, Iran, Guatemala and many others. To learn more about Water Ambassadors Canada and how you can support their mission, visit their website at https://www.waterambassadorscanada.org/.

  • FASHION CALENDAR - APRIL'23

    Hello April! Our monthly roundup of the most important fashion | art | travel | tech events is here. Ongoing Events Until: 2.04 One of A Kind Spring Show, Toronto https://oneofakindshow.com/home 14.05 El Diseno de Cartier "Un Legado Vivio" Museo Jumex, Mexico City https://www.fundacionjumex.org/es/exposiciones/283-el-diseno-de-cartier-un-legado-vivo 16.04 Africa Fashion V&A London https://www.vam.ac.uk/exhibitions/africa-fashion 16.04 Diseño en Femenino Mexico 1940-2022, Museo Franz Mayer Mexico City https://franzmayer.org.mx/exposiciones/diseno-en-femenino-mexico-1940-2022 1.06 The Future is Present, Design Museum Copenhagen https://designmuseum.dk/en/exhibition/the-future-is-present 1-10 April 2023 1-2 FAD Market Brooklyn Made https://fadmarket.co 1-2 Kiermash Krakow, Poland https://www.instagram.com/kiermash 1-2 Toronto Vintage Clothing Show https://www.torontovintageclothingshow.ca 1-9 Isan Creative Festival 2023 Thailand https://www.thailandnow.in.th/event/isan-creative-festival-2023 2-4 Fashion Market Northern California 2023 https://fashionmarketnorcal.com 2-8 Fort Lauderdale Fashion Week, Florida https://www.fllfashionweek.com/tickets 3-4 PI Apparel Europe 2023, Milan https://apparel.pi.tv/events/127 3-5 WTM World Travel Market Africa 2023, Cape Town https://www.wtm.com/africa/en-gb.html 3-5 WTM Latin America, Sao Paulo https://www.wtm.com/latin-america/en-gb.html 3-6 International Foundation of Fashion Technology Institutes Conference Dunedin, New Zealand https://iffti2023.co.nz 4-5 CALA Shows Denver https://calashows.com/#exhibit 5-7 FaW Tokyo https://www.fashion-tokyo.jp/hub/en-gb.html 5-8 SaigonTex 2023, Vietnam http://sgntex.com/en 5-16 Claire McCardell Practicality, Liberation, Innovation-Opens FIT New York https://news.fitnyc.edu/event/exhibition-claire-mccardell-practicality-liberation-innovation-opens 7-24 Canvas International Art Fair 2023 - Visions Venice https://www.itsliquid.com/opening-visions-2023.html 7.04-18.06 Cirque de Solei KOOZA, Toronto https://www.cirquedusoleil.com/kooza 7.04-30.07 Ai Weiwei: Making Sense, Design Museum London https://designmuseum.org/exhibitions/ai-weiwei-making-sense 7.04 - ? Sakimatwemtwe: A Century of Reflection on the Arts of Africa, Brooklyn Museum, NY https://www.brooklynmuseum.org/exhibitions/sakimatwemtwe_a_century_of_reflection_on_the_arts_of_africa 11-20 April 2023 11.04 Fashion Tech Forum https://fashiontechforum.com 11-12 CALA Shows Scottsdale https://calashows.com/#exhibit 11-13 NY Bridal Week 2023 https://cfda.com/news/view-the-official-nyfw-bridal-april-2023-schedule 12-14 #NFTNYC2023 https://www.nft.nyc 12-16 Vancouver Fashion Week https://www.vanfashionweek.com 13.04 Cirque Mother Africa Newcastle, Australia https://civictheatrenewcastle.com.au/what-s-on/all-shows/cirque-mother-africa 13-14 Montevideo Fashion Week (Preview), Uruguay https://www.instagram.com/mo_week/?hl=en 13-16 The Artist Project Toronto https://theartistproject.com/home 13-16 Expo Chicago Art Fair https://www.expochicago.com 13-21 NY Bridal Week 2023 https://cfda.com/news/the-nyfw-bridal-schedule 14-15 Denim Days The Market Amsterdam https://www.denim-days.com/post/next-up-denim-days-the-market 14-16 Art3f Zurich https://www.art3f.fr/en/zurich-en 14-16 MIART 2023 Milan https://www.miart.it/en/manifestazione/miart-2021.html 14-16 Coachella Valley Music and Art Festival https://coachella.com 14-16 WeFair Vienna 2023, Austria https://wefair.at/english 14-16 The National Women's Show Montreal 2023 https://nationalwomenshow.com/montreal-visitor 14-20 Mercedes-Benz Fashion Week Prague https://mbpfw.com/en/schedule 15-16 Women Lifestyle Expo Wellington 2023, New Zealand https://www.womenslifestyleexpo.co.nz 16.04 Toronto Art Crawl Spring POP UP Market https://www.torontoartcrawl.com 17-23 Milan Design Week 2023 https://www.instagram.com/milan.design.week/?hl=en 18-20 Expo Joya Guadalajara, Mexico https://expojoya.com.mx 18-21 Global Sources Fashion Hong Kong https://www.globalsources.com/trade-fair/hongkongshow/ls 19-20 Fashion in Style 2023 Hong Kong https://www.hktdc.com/event/fashioninstyle/en 19-21 China (Shenzhen) International Brand Underwear Fair (SIUF) https://www.siuf.com/en 19-23 Barcelona Bridal Week 2023 https://barcelonabridalweek.com 20.04 Institute of Positive Fashion Forum London https://instituteofpositivefashion.com/Institute-Positive-Fashion-Forum 20-23 SA Fashion Week Spring Summer 23 Collections, Johannesburg https://www.safashionweek.co.za/ss23-programme 21-30 April 2023 21.04 Guatemala Fashion Week, Antigua https://www.instagram.com/gtfashionweek 21-23 Woven Threads by Lagos Fashion Week, Lagos, Nigeria https://lagosfashionweek.ng https://www.instagram.com/lagosfashionweekofficial 21.04-7.01.24 Diane von Furstenberg: Women Before Fashion, Brussels https://www.brusselsmuseums.be/en/agenda/diane-von-furstenberg-woman-before-fashion 22-29 Fashion Revolution Week 2023 https://www.fashionrevolution.org 25.04 American IMAGE Awards, NYC https://www.americanimageawards.org 25-26 PI Apparel Hong Kong 2023 https://apparel.pi.tv/events/49/hong_kong_2021 25-29 Bogota Design Festival https://www.bogotadesignfestival.co 25.04-6.05 Boston Design Week - Tenth Anniversary https://www.bostondesignweek.com 26-27 MAGIC Nashville https://www.magicfashionevents.com/nashville/en/home.html 26-28 Premiere Vision Shenzhen https://shenzhen.premierevision.com/en 27-28 SF NOW San Francisco https://sfnow.com 27-30 Fashion Art Toronto |FAT|, Toronto http://fashionarttoronto.ca 27-30 The Other Art Fair Chicago https://www.theotherartfair.com/chicago 27.04-1.05 York Fashion Week Spring/Summer 2023 https://yorkfashionweek.com 28.03 Drapers Sustainable Fashion Conference London https://sustainablefashion.drapersonline.com/conference23/en/page/home 28-29 CALA Shows San Francisco https://calashows.com 28.04-3.05 World Fashion Week Dubai https://www.instagram.com/worldfashionweekdubai/?hl=en 30.04 The Middle East Prestige Awards, Dubai https://prestigeawards.co.uk/prestige-awards-events-gallery Date To Be Announced: Mercedes-Benz Fashion Week Mexico City https://fashionweek.mx https://www.instagram.com/fashionweekmx International Fashion Week Dubai https://www.instagram.com/internationalfashionweekdubai Would you like to list your local event in our Fashion Calendar? Please get in touch!

  • HIGHLIGHTS OF DAY THREE OF DUBAI FASHION WEEK AW 2023/24

    After Lili Blanc’s show at Paris Fashion Week, the third day of DFW kicked off with UAE-based Ready to Wear Lili Blanc's “Flamme Femme” collection La Fédération de la Haute Couture et de la Mode – supported designer, Weinsanto, now a DFW member part of the designers' committee, revealed his collection Dyson’s exclusive masterclasses continue at Dubai Fashion Week More environmentally responsible fashion with Lateforwork and Pipatchara LILI BLANC Lili Blanc unveiled her "Flamme Femme" collection at DFW after showcasing during Paris Fashion Week as part of the Arab Fashion Council's partnership with the Federation de La Haute Couture et de la Mode. Glam crystals sparkled over sharply tailored suits, capes, and evening dresses, along with a wide range of ready-to-wear closets ranging from skirts, flared and fitted trousers, and jumpsuits to make this an all-around collection. The use of refreshing color tones of gold, burgundy, and purple, along with the usual white, black, green, and denim, deviated from Lili Blanc’s typical palette. PIPATCHARA PIPATCHARA's new collection, "Sensation Spectrum," delivered a unique combination of sustainability and luxury. The collection was inspired by the sensations of nature experienced during vacations, focusing on light and sound, giving us 30 looks of versatile designs suitable for any lifestyle. The use of Infinitude, an unconditional material, enabled infinite possibilities in terms of colorway and design with a color palette of grey, navy, silver, black, olive green, light purple, white, and light pink. The Infinitude jewelry demonstrated the potential of sustainable materials in the fashion industry, while the contemporary Macrame technique elevated the texture and craftsmanship of the outfits. WEINSANTO After showcasing for five seasons in Dubai as part of the collaboration between the Arab Fashion Council and the Federation de La Haute Couture et de la Mode, the French designer Victor Weinsanto has become one of the DFW members part of the designers' committee. His collection exhibited the surrealism of his proportions in every design. Mega cape, massive halo hat, deconstructed trench coats, bugle beads, chains, plastic shards, and metal blotches communicated a sense of fantasy in all the pieces created. The designer also gave us aged denim parkas, blotchy abstract print stretch cocktails, and sassy corsets made of velour. LATEFORWORK The brand’s collection that stems from the reality of our daily lives gave us designs of subculture references, all with desk job roots. We witnessed the formal wear reimagined with disproportional cuts and intrusion of color pop with a thick, velvety fabric that takes the attire out of the office. Oversized tailoring, textures, and movements, along with various silhouettes, felt alive on the runway and enabled Lateforwork women to walk freely in the dead stock fabrics to promote sustainability. The designer gave us revisited striped shirts, shoulder-padded jackets, and articles with a flowy feel. Searching for Day 1 and Day 2 of #DubaiFashionWeek? You can find them here: https://www.instagram.com/reel/CpshEUVDZ9w https://www.instagram.com/reel/CpuoCFWDOZx

  • Mexican Days

    In February 2023, I had an opportunity to spend three magnificent weeks in Mexico visiting the capital city (where I attended ZONAMACO, the biggest Latin American art fair) as well as 3 other destinations: Puebla, Cholula, and Mérida. There are several reasons why Mexico should be on your bucket list for 2023 and beyond. It's one of those eclectic travel destinations that offer a unique blend of tradition and innovation and an unlimited list of activities for every budget and taste. No matter is you are looking for an adventure trip with a group of friends, a romantic getaway with your partner, fun family holidays with kids, or a peaceful solo trip, you will be spoilt for choice. From street tacos to fine dining, inexpensive local markets to upscale shopping experiences, simple hostels to luxury boutique hotels, pre-Hispanic sites to modern architecture, nature and beach destinations to city life – Mexico offers it all. CDMX - The City of the Future Most people don't think about technology when they think about Mexico. Wrong! Let me show you a couple of recent examples how Mexico City is moving toward the future and making everyday life not only easier but also more exciting. Connectivity In 2021, Mexico City won Guinness record for internet connectivity beating out metropolises such as Seoul and Tokyo. With a system of more than 28,000 free WiFi hotspots, it is still one of the most connected cities on Earth. “Technology does not make sense if it isn’t for the benefit of the inhabitants, especially the most marginalized of our city,” said Claudia Sheinbaum, mayor of Mexico City. The innovative Internet for All program benefits international travellers as well and is a welcome break from overpriced roaming charges or similar interruptions to connectivity. The free WiFI hotspots are located all over Mexico City and there is no limit to how long you can be connected. What's really interesting is the fact that the system was created using existing unused bandwidth on security cameras and helps to keep the city residents and visitors safe. You can read more about the integration with Mi Calle and Sendero Seguro programs here. Public Transportation Stylish blue trolleybuses can now be found in Mexico's capital city as part of an ongoing modernisation of its transport network. These new vehicles feature a double-source driveline technology (provided by Chinese manufacturer Yutong), which mean that they can run on overhead lines or on battery power. They are an affordable and eco-friendly way to travel around the city. Clean, quiet and comfortable. Highly recommended! You can view and download the Trolleybus Lines Map that can be easily saved on your phone and used offline while travelling, here. Culture The first piece of public art driven by artificial intelligence (AI) in Latin America can be found in the elegant Neuchâtel Cuadrante Polanco residential complex located in Nuevo Polanco. The Eye of Mexico reflects the vibrant energy of the city and is the first data and artificial intelligence sculpture in Mexico. A true benchmark for innovation, mobility and urban planning, it has been created based on (past and present) demographic, urban and mobility data for the Mexican capital. This hypnotising work of public art is a collaboration with renowned international new media studio, Ouchhh, which "has a dream about secret codes of cosmic multidimensional hybrid universes made by AI without physical architectural boundaries". Representing the dynamism of Neuchâtel Cuadrante Polanco, where you can also enjoy a selection of shops focused on wellness and gastronomy, "The Eye of Mexico" project not only enhances the quality of people’s lives and makes everyday life extraordinary, but also directs us toward the future of mobility. How exciting! "Simply put, Mexico City is where things are happening in the Latin American world. Every major financial institution is in Mexico City. The best universities are in Mexico City. World renowned artists, innovators, and entrepreneurs call Mexico City home and it shows no signs of slowing down." - Source: CodersLink Below you can find a small selection of pictures showing my daily life in Mexico City, featuring some of my favourite places in Roma Norte and Polanco. Mexico City (Photos by Eva Fydrych | Fashion Studio Magazine) Slow Down Both Puebla and Cholula offer a refreshing break from the busy city life and they are well connected with the Mexican capital. Several bus companies operate between Mexico City and Puebla (I recommend ADO) and the journey time is a little over 2 hours. During my stay in Puebla, I discovered two chic hotels that I would highly recommend: one located in the historic centre (Hotel Royalty Puebla) and one in La Paz neighbourhood (Arkana Hotel by Rotamundos). Royalty Puebla is a luxury boutique hotel situated in a stunning colonial building right in the heart of Puebla's Zócalo which remains the cultural, political and religious centre of the city. You can find many notable buildings around, including City Hall, Casa de los Muñecos, and the Baroque style Cathedral. The Historic Centre of Puebla features some of the best-preserved colonial architecture in Mexico and is among the oldest on the continent. It was declared a UNESCO World Heritage Site in 1987. Nearby Cholula, one of Pueblos Mágicos, is indeed a place where you can spend unforgettable moments, escape the routine, and invite some magic to your everyday life. If you decide to stay in San Andrés Cholula, don't miss Majikal B&B (we will be writing more about this unique destination soon). Recommended place to stay in San Pedro Cholula: Quinta Alhóndiga Galindo, a historic mansion from the end of 18th century which is now a family-run boutique hotel showcasing the beauty of Mexican culture and archeology. Magical Cholula moments (Photos by Eva Fydrych | Fashion Studio Magazine) Tropical Escape If you are looking for a delightful mix of provincial and cosmopolitan atmosphere, Mérida, the capital of Yucatán Peninsula, is the place to be. Take a flight from Mexico City and be there in less than 2 hours (you can fly with local airlines such as Volaris, Viva Aerobus or Aeroméxico). Recommended place to stay: Majikal B&B, one of the most stylish and unique rental properties in Mérida, offering everything you may need during your Mexican vacation (pool, fully-equipped kitchen with a coffee maker, patio featuring exotic plants, beautifully restored old furniture, colourful decor elements, and local art). More about these exciting destinations coming soon. Stay tuned! The true essence of Mexico lies exactly here – somewhere in the middle between tradition and modernity, far away from all-inclusive resorts of Cancún. I invite you to create your own unique experience and find a little piece of paradise next time you visit this fascinating country. Read more: #MexicanTrip - Why Travelling Makes Me Happy Stylish Destinations - Mérida Quinta Don Jose Boutique Hotel - Living the Mexican Dream W Punta de Mita - Your perfect Mexican escape

  • TRENDING NOW

    Our weekly list or #trandingtopics is here! Fashion & Technology Balmain releases first phygital Unicorn sneaker collection Prada Drops Its Ninth Exclusive Timecapsule NFT 7 Cybersecurity Tips For Fashion Business Owners The Karen Harvey Companies Announces Return of Annual Fashion Tech Forum Conference Fashion & Film The London Fashion Film Festival returns for its 10th edition Stylish Africa You Look Beautiful Like That Ghana's love affair with reggae and Jamaican Patois Africa's largest film festival kicks off in Burkina Faso Retail News WRAY, a Latinx-Owned Sustainable Luxury Fashion Brand PopID and Toshiba Global Commerce Solutions Partner to Deliver Biometric Enabled Point-of-Sale and Self-Checkout Systems The five top retail trends in 2023 Travel Apps You Can Use While Traveling Andaz Mexico City Condesa Officially Debuts in Mexico City’s Condesa Neighborhood Selina announces the opening of its fourth hotel in Australia Marketing Effective Methods to Help You Build a Strong Brand Identity Business Updates to Make Your Business Even More Successful Marketing Your Social Media Channels to a Specific Audience Did you miss our previous #TrendingNow article? You can access it here.

  • Effective Methods to Help You Build a Strong Brand Identity

    In order to effectively express the company's values, mission, and unique selling proposition to the target audience, branding is a crucial component of every organization. A distinctive brand identity distinguishes a company from its rivals and makes it easier for customers to recall and identify the brand with particular attributes. Building a great brand identity is a continuous process that needs dedication, time, and work. However, because it serves as the cornerstone of a successful and long-lasting company, investing in this process is worthwhile, and here are a few ideas that could help you build the strongest brand identity in the world. Know your target audience The first and most important stage in creating a strong brand identity is identifying your target audience. Knowing who your clients are, what their requirements and wants are, and how they view your brand will help you target them more successfully. By gathering this data through market research, customer surveys, and other techniques, you can build a brand that appeals to your target market and positions your company as a service that meets their needs. To develop a brand image that will appeal to your target audience, it is critical to acquire as much information as you can about them. The tone of your marketing materials, the kind of content you produce, and the manner in which you interact with clients should all be shaped by this information. Define your brand values Your brand values define what your firm stands for and what makes it unique, and they serve as the cornerstone of your brand identity. These values ought to be genuine, reflect the essence of your company, and be in line with the requirements and preferences of your intended market. Once your brand values have been established, it is critical to apply them to all parts of your branding, including your marketing collateral, website, and client interactions. Your branding activities will be more successful and your brand image will be consistent and cohesive if you have defined brand values to guide them. Everything you do should be consistent with your beliefs, including the language you use in your marketing materials and how you deal with clients. Develop a unique visual identity Working with a graphic designer or branding firm will help you develop a visual identity that accurately represents your business and is professional and indicative of the caliber of your goods and services. Building a great brand identity requires having a distinctive and enduring visual identity. From your website to your business cards to your social media profiles, your visual identity should be the same everywhere. However, you need to pay close attention to your website because this will probably be the most common way for people to find and recognize your brand. Therefore, designing a great website is a must, and you can also make it more unique by connecting your website to your personal image as well. Creating a respectable personal website is crucial for your online presence and your entire brand identity as well, so stop hesitating and start turning this idea into reality today! Consistency is key In order to have a strong brand identity, consistency is essential. From your website to your business cards to your social media profiles, your branding should be consistent throughout all of these touchpoints. This consistency expresses your dedication to your company's ideals and image while also making it easier for people to recognize and recall your brand. A comprehensive brand guideline must be in place that specifies the particular components of your brand identity, such as your color scheme, typography, and messaging, in order to maintain consistency in your branding activities. All team members should be made aware of this guideline, and all new branding initiatives should be compared to it to make sure they are consistent with your brand identity. Continuously monitor and evaluate your brand identity It takes time and constant monitoring and evaluation to develop a strong brand identity. Your brand identity should evolve to reflect changes in your target market and competitive environment. Your brand identity will remain relevant and appeal to your target audience if you regularly assess it and make the required modifications. You can also find areas for improvement by routinely monitoring and assessing your brand identity. This can entail modernizing your brand's visual identity, altering your messaging, or altering how you interact with your audience. Any firm must invest time, energy, and devotion into developing a strong brand identity. Building trust and credibility with your clients through a strong brand identity may help you stand out from the competition, as well as lay the groundwork for an enduring and prosperous company. Start today and take the essential actions to develop a powerful brand identity for your company since boosting your brand identity means investing in your future. More articles by Emma Joyce: Business in Style: How to Dress up for Work Glamping 101 - Your Guide to Planning a Luxury Camping Trip How to Add Style to Your Home

  • FASHION CALENDAR - MARCH'23

    Hello March! Our monthly roundup of the most important fashion | art | travel | tech events is here. Ongoing Events Until: 12.03 Kaffe Fassett: The Power of Pattern,Textile Museum, London https://www.thepatternpages.com/blog/kaffe-fassett-the-power-of-pattern 29.03 Film and Fashion by Jean Paul Gautier, Sevilla https://www.spain.info/en/calendar/film-fashion-gaultier-exhibition 16.04 Annees 80. Mode, Design, at Graphisme en France, Paris https://madparis.fr/ExpoAnnees80 16.04 Horst P. Horst: Essence of Times' SCAD Museum of Fashion, Atlanta https://www.scadfash.org/exhibitions/horst-p-horst-essence-times 28.05 Christian Dior: Designers of Dreams, Tokyo https://www.mot-art-museum.jp/en/exhibitions/Christian_Dior 30.06 Madame Gres: The Art of Draping' SCAD Museum of Fashion, Atlanta https://www.scadfash.org/exhibitions/madame-gres-art-draping 1-10 March 2023 1-3 Dx3 Canada, Toronto https://www.dx3canada.com 1-3 AAFA Executive Summit Washington https://www.aafaglobal.org/AAFA/Events/2023_Landing_Pages/03_AESUM/AESUM2023.aspx 1-4 Living Art Boston 2023 https://www.madeincboston.com/livingartboston 1-5 Indonesian Modest Fashion Week 2023, Melbourne https://imfwm.com 1-5 HKTDC Hong Kong International Jewellery Show https://www.hktdc.com/event/hkjewellery/en 1-8 Global Fashion Collective, Paris https://www.globalfashioncollective.com 2-4 Garment Technology Expo, Ahmedabad, India https://www.garmenttechnologyexpo.com 2-4 Preview in Daegu, South Korea http://www.previewin.com/2023/english/main/index.htm 2-4 Cairo Fashion and Tex https://www.cairofashiontex.com 2-5 Tranoi Women Paris https://www.instagram.com/p/CpC8i4xNvC9/?hl=en 2-5 Philly Fashion Week https://www.phillyfashionweek.org 3-5 Women's Travel Fest New York https://womenstravelfest.com 3-5 India Travel Mart Goa https://itmindia.in 3-6 Premiere Classe Paris https://whosnext.com/premiere-classe 3-11 Melbourne Fashion Film Festival https://melbournefashionfestival.com.au 4.03 City: Fashion+Art+Culture, Tampa, Florida https://tampamuseum.org/event/city-fashion-art-culture-2023 4-11 Kansas City Fashion Week https://kcfashionweek.com 5.03 FrockMe!, Vintage Fashion Fair Kensington March 2023 London https://www.frockmevintagefashion.com 5-7 Chicago Fashion Collective Women's Edition https://www.chicagocollectivewomens.com 5-7 Shoes Dusseldorf https://shoes-duesseldorf.com/?lang=en 5-7 Trendz Show Toronto https://thredzshowi 6.03 IMM Germany, Berlin https://travmedia.com/immgermany/index?locale= 6-10 BAFWEEK Buenos Aires Fashion Week https://www.instagram.com/p/CpBgIVqJWUa 7-9 SAPICA 2023, Leon, Mexico https://sapica.com/?lang=en 7.03-16.07 1997 FASHION BIG BANG, Palais Galliera, Paris https://www.palaisgalliera.paris.fr/en/exhibitions/1997-fashion-big-bang 8-9 FUTUROMODA Alicante, Spain https://www.futurmoda.es 8-12 Metro Show Vancouver 2023 https://www.metroshow.ca 9-11 Fashion Community Week San Francisco https://www.instagram.com/fashioncommunityweek/?hl=en 9-12 ModaLisboa https://www.modalisboa.pt/pt 9-12 Lakme Fashion Week x FDCI 2023 Mumbai https://www.instagram.com/lakmefashionwk 9-12 Affordable Art Fair Battersea Spring, London https://affordableartfair.com/fairs/london-battersea-spring 9-12 The Other Art Fair London https://www.theotherartfair.com/london 10-12 International Conference: Art in the Age at Metaverse, Amsterdam https://www.ageofmetaverse.art 10-15 Dubai Fashion Week AW 23/24 https://dubaifashionweek.org 10-19 SXSW Austin, Texas https://www.sxsw.com 11-20 March 2023 11-19 DW! Sao Paulo Design Weekend https://designweekend.com.br 12.03 OSCARS 2023 https://www.oscars.org/oscars/ceremonies/2023 12.03 Toronto Made Market Spring Show https://torontomademarket.com/events 13-14 IMM 2023 London https://travmedia.com/immuk/index.html 13-15 |L|A|F|S| Latin America Fashion Summit Santo Domingo, Dominican Republic https://www.latamfashionsummit.com 13-15 Fashion Access Dubai https://www.aplf.com/aplf-dubai-2023 13-15 LA Designers & Agents, Los Angeles https://designersandagents.com 13-17 London Design Week 2023 https://www.dcch.co.uk/london-design-week 13-18 Rakuten Fashion Week Tokyo https://rakutenfashionweektokyo.com/en 13-18 Global Fashion Collective Tokyo https://rakutenfashionweektokyo.com/en/brands/detail/global-fashion-collective https://www.globalfashioncollective.com 14-16 Athens Fashion Film Festival - 4th https://athensfff.com 15.03 IMM France https://travmedia.com/immfrance 15-16 Project Tokyo https://www.project-tokyo.com 15-16 Design Edge Miami https://www.designedgeco.com/miami 15-17 Social Media Conference, Orlando, Florida https://www.ragan.com/store/social-media-conference 15-19 Seoul Fashion Week https://www.seoulfashionweek.org/?langSet=english 16-19 Fashion & Embroidery 2023, Birmingham, UK https://thenec.co.uk/whats-on/fashion-embroidery 16-19 LAWF Los Angeles Fashion Week Powered by Art Hearts Fashion https://artheartsfashion.com/la-fashion-week 16-19 PORTUGAL FASHION Porto https://portugalfashion.com/en/edicoes/portugal-fashion-fw22-23 17-23 Fashion Week El Paseo, Palm Desert California https://www.fashionweekelpaseo.com 18.03 Made Market Toronto https://torontomademarket.com/spring-show 18.03 International Fashion Encounter 13th Edition Toronto https://www.instagram.com/p/Cj8rqSPvlh5 18.03 African Fashion Week 2023 Vancouver https://www.afwv.ca 18-19 Africa Fashion Collective 2023 London http://www.africafashioncollective.co.uk 18-23 Cracow Fashion Week 2023 https://cracowfashionweek.com/cracow-fashion-week-2023 19-21 Bridal Week London https://www.bridalweek.com 19-22 Kornit Fashion Week Tel Aviv 2023 http://fashionweektelaviv.com 20-23 India Fashion Tex 2023, New Delhi https://indiafashiontex.com/index.html 20-23 NFT LA 2023 https://www.outeredge.live 20-26 Arctic Design Week, Rovaniemi, Finland https://www.arcticdesignweek.fi/en 21-31 March 2023 21.03 Creative Spring Manchester, UK https://www.designsocialnorth.co.uk/creative-spring 21-22 Textile Forum London http://www.textileforum.org.uk 21-23 Fashion Industry Gallery Dallas https://fashionindustrygallery.com 21-25 AFI Cape Town Fashion Week https://africanfashioninternational.com/afi-cape-town-fashion-week 22.03 Artificial Intelligence Web3 and Inflection Point in Fashion Tech BoF Summit, New York https://pages.businessoffashion.com/bof-professional-technology-summit-2023 22-23 Turkiye Fashion Week, Istanbul http://turkiyefashionweek.com 22-25 HKCEC Art Central Hong Kong https://artcentralhongkong.com 22-26 STYLE Bangkok https://www.instagram.com/stylebangkokfair/?hl=en 22-26 Affordable Art Fair Spring New York https://affordableartfair.com/fairs/new-york-spring 23-30 Taipei Fashion Week AW 23 https://www.instagram.com/tpe.fashionweek 23.03 Mode Canada Rocks Fashion Music Festival Canada, Toronto https://modecanadarocks.com 23-25 OFFF Barcelona https://www.offf.barcelona 23-25 Art Basel Hong Kong https://www.artbasel.com/hong-kong?lang=en 23-25 Atlanta International Fashion Week https://www.atlantaintlfashionweek.com 23-25 CFW Concord Fashion Week - 7th edition, North Carolina http://www.concordfashionweek.com 24-25 Fashion Fest 2023 - 4th, Edmonton https://fashionfest.ca 24-26 Los Angeles Fashion Week https://thesocietyfashionweek.com/fashion-week-dates/los-angeles-march 24-26 Melbourne Fashion Hub https://melbournefashionhub.com.au/mfh-launch-event 24-26 African Fashion Week Omaha https://www.facebook.com/AfricanFashionWeekOmaha 25.03 Africa Fashion Roots Oxford, UK https://www.instagram.com/the_runwayshow/?hl https://www.facebook.com/photo?fbid=662465452549495&set=a.463343119128397 25-26 Trafico Bazar Mexico https://www.instagram.com/traficobazar/?hl=en 27-28 COMOCREA - Textile Design Show, Italy https://www.comocrea.com 27-31 Argentina Fashion Week, Buenos Aires https://www.instagram.com/arfashionweek/?hl=en 28.03 Drapers Sustainable Fashion Conference London https://sustainablefashion.drapersonline.com/conference23/en/page/home 28-30 Intertextile Shanghai Apparel Fabrics Spring Edition https://www.instagram.com/intertextileapparel 28-31 Metaverse Fashion Week 2023 https://mvfw.org https://events.decentraland.org/event/?id=0e430773-6315-40b6-9bcf-df0a9642d793 29-30 Premiere Vision Made in France https://www.premierevision.com/en 29-31 XDW 2023 Valencia https://www.xdesign.travel 29.03-1.04 Menswear Fashion Week Cape Town AW 23 http://www.menswearweek.co.za 29.03-2.04 PAD Paris, Design+Art - 25th edition https://www.padesignart.com/en/paris 30-31 TNW Valencia The Next Web https://thenextweb.com/valencia 30.03-1.04 TecStyle Visions Stuttgart https://www.messe-stuttgart.de/tecstyle-visions/en 30.03-2.04 Venice Fashion Week Spring Edition 2023 https://www.venicefashionweek.com 30.03-2.04 The Other Art Fair Los Angeles https://www.theotherartfair.com/la 30.03-3.04 MOLA Fashion Week, Uruguay https://universomola.com/index.php/mola-fashion-week-2023 31.03-1.04 Fashion Without Borders Johannesburg https://www.instagram.com/p/CoiDwbYsjzX/?hl=en 31.03-10.09 Andy Warhol: The Textiles Fashion Textile Museum London https://fashiontextilemuseum.org/exhibitions Would you like to list your local event in our Fashion Calendar? Please get in touch!

  • HIGHLIGHTS OF HAUTE COUTURE WEEK SPRING/SUMMER 2023

    When it comes to fashion, there is nothing more sophisticated than French haute couture - an ultimate symbol of luxury made with extreme attention to detail. Alexis Mabille, an official member of The Fédération de la Haute Couture et de la Mode, is one of the most interesting designers who is very skilful at mixing various influences together and creating one-of-the-kind contemporary looks. Known for his passion for style and beauty, Alexis offers a refreshing take on traditional elements and a concept of femininity. The final effect is mesmerising - chic, precisely cut designs with a sporty-chic attitude and cosmopolitan allure. Let's have a closer look at the Spring/Summer 2023 collection presented at the Haute Couture Week on January 24, 2023 in Paris. Colour-addict As gold continues to be one of the most sought-after colours of 2023, Alexis Mabille collection features unique colour combinations and plays with contrasting textures to create a perfect balance between sophistication and natural casual attitude. Bold silhouettes and eye-catching shapes combine soft femininity with a strong and powerful image. Alexis Mabille woman is not only elegant and glamorous but also confident and proud of who she is - those personality traits we are all aiming for. Colourful makeup (done by Lloyd Simmonds) and bold floral accessories add a playful, tropical touch. With both sensual reds and various shades of pinks, the Spring/Summer 2023 collection offers a delightful mix of fashion looks suitable for many red carpets events and high-profile parties. The "Colour-addict" collection is a beautiful reminder that life is about balance and that adding a bit of colour to your wardrobe may have a powerful, long-lasting effect. Congratulations on a fantastic show in Paris! We can't wait to see what's coming next. CREDITS: Make-up Lloyd Simmonds |Hair Beppe D'Elia for Beautick | Sound Emmanuel Caurel |Casting Coco Liscia | Location Christies's Paris (9 Av. Matignon) | Photos courtesy of Carlos Freixeda | OBCM Personal Note: Years ago (in 2012 to be exact), I had a pleasure to interview Alex Mabille during French Couture Week in Singapore. We talked about his design process, favourite shopping spots in Paris, using new technologies in fashion, and his unique concept of the "cool luxury". You can read our exclusive interview here: http://www.fashionstudiomagazine.com/2013/04/alexis-mabille-exclusive-interview.html View previous haute couture collections on the official website: http://alexismabille.com/haute-couture

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